How to use Lead Verification in OptinMonster

Lead Verification in OptinMonster allows you to intelligently filter and verify every lead captured through your campaigns. Use it for higher email open rates, increased email deliverability, eliminating low-quality leads, and improved ROI by pre-qualifying leads.

In this article, you’ll learn how to use Lead Verification in OptinMonster.

Before You Start

Here are some things to know before you begin:

  • Lead Verification is a paid add-on for OptinMonster. Pricing for Lead Verification is based on the number of emails your campaigns capture each month.
  • We now check for “test” or “throw away” emails like or This is done by default and doesn’t need to be enabled.

Enable Lead Verification

You can improve ROI, protect deliverability and increase engagement with Lead Verification.

To enable Lead Verification in OptinMonster, follow these steps:

  1. Navigate to the Leads > Verification page.
    Lead Verification page in OptinMonster.
  2. Select the Click Here to Enroll button.
    Enroll in Lead Verification in OptinMonster.
  3. A popup will appear with details about the cost of adding Lead Verification to your account. Select the Enable Lead Verification button to proceed.
    Enable Lead Verification in OptinMonster by approving the subscription.

Create Lead Verification Filter

Once you’re enrolled in Lead Verification you’ll want to create one or more Filters.

To create a Lead Verification Filter, follow these steps:

  1. From the Lead Verification page select the Create New Filter button.
    Create new Lead Verification Filter in OptinMonster.
  2. On the next screen give your filter an easily identifiable name. You can then configure the rules you would like to use for your filter.
    Configure your OptinMonster Lead Verification filter.
    The options available for your Filter include:

    • Status (allows you to enable/disable a Filter)
    • TruLead™ Algorithm
    • Domains (to apply the Filter to)
    • Block IP Addresses
    • Block Strings & Characters
    • Autocorrect Emails?
    • Block Temporary Emails?
    • Block Role-Based Emails?
    • Block Free Emails?
    • Block Non-Alphanumeric Characters?
    • Run MX Records and SMTP Checks?
    • Block Patterns
  3. When you’re finished configuring your Filter, select the Create Filter button to save.

Autocorrect Emails?

If the Autocorrect Emails? setting is enabled for your Filter visitors now have the ability to confirm or deny the autocorrect suggestions within the campaign itself.

Approve or deny autocorrect suggestions when Lead Verification is configured.

Rejected Leads

Leads that have been rejected according to the Filter(s) you have created will appear on the Lead Verification page under the Rejected Leads section.

Rejected leads are automatically deleted after 30 days. Once deleted they cannot be recovered under any circumstances.

You’ll be able to manually Approve or Delete filtered leads from this screen.

Approve or delete filtered lead in OptinMonster's Lead Verification list.

Disable Lead Verification

If you no longer wish to subscribe to Lead Verification you can disable the feature from your account.

To disable Lead Verification, follow these steps:

  1. Navigate to the Account > Billing page in your OptinMonster account.
  2. Under the Additional Upgrades section locate the Lead Verification option.
  3. Select the Remove button to disable Lead Verification.