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How to Integrate OptinMonster with Webflow

How to Integrate OptinMonster with Webflow

OptinMonster works on any website where you can add our embed code, including Webflow.

In this article, you’ll learn how to integrate OptinMonster with your Webflow site.

Before You Start

Here are some things to know before you begin:

  • You will need a Core, Growth, Agency, or Freelancer Webflow Workspace or an active Webflow Site plan to add custom code to your entire site or individual pages.

Embed OptinMonster

To locate and embed your OptinMonster Global Embed code, follow these steps:

  1. From the OptinMonster dashboard, navigate to the Account page. You can access this page by clicking on your Account Name in the top right corner, then select My Account from the dropdown menu.
  2. Scroll down to the Account-wide Embed Code area. Copy the code in the box.

If you have already created a campaign in OptinMonster, you can also find your account-wide (aka Global) embed code on the Publish view of the campaign builder, under Platform > Any Site.

  1. Next, log into your Webflow account. Navigate to the Dashboard > All Sites and click on the ellipsis icon (…) on the card for your site.
Webflow Dashboard Settings

4. Next, select Settings from the dropdown menu.

Webflow Site Settings

5. Next, click on Custom Code.

Webflow Custom Code

6. Scroll down to the Footer Code section and paste your OptinMonster Global Embed Code there. Then, click Save Changes.
Webflow Footer Code

7. When you’re finished, click Publish.Webflow Publish After Footer Code

You can find more information about this process in Webflow’s documentation here.

Embed a Campaign on Specific Page

To add the embed code to a specific page of your site, follow these steps:

  1. In the campaign builder, navigate to the Publish tab and copy the Campaign Embed code.
    Copy the embed code for your OptinMonster campaign from the Publish screen of the campaign builder.
  2. Next, log into your Webflow account and open your site in the Designer view.
  3. Click on the Pages icon in the left sidebar.
    Webflow Pages
  4. Hover your cursor over the page where you would like to add your campaign. Then click on the Edit Page Settings icon.
    Webflow Page Settings
  5. Scroll down to the Custom Code area and paste your OptinMonster campaign embed code there. Then, click Save.
    Webflow Page Code
  6. When you’re finished, click Publish.
    Webflow Publish Page

Embed Inline Campaigns

After adding the Global Embed Code to the Site OR the Campaign Embed code to the page, for adding an Inline campaign, you must place the HTML Placeholder of the campaign on the specific page within the content where it should visually appear.

To add the HTML Placeholder code to a specific part of your page, follow these steps:

  1. Click on Add Elements and drag the Embed element on the page where you want to show your Inline Campaign.
    Webflow Embed Element
  2. Paste your HTML Placeholder code click on Save & Close.
    Add the HTML Placeholder and Save
  3. When you’re finished, click Publish.
    Webflow Publish Page

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)

Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!

Click here to get started →

Troubleshooting

What domain do I enter when creating my campaign?

When creating your campaign you can add the domain provided by Webflow in your Dashboard (for example the one we used for testing is, optinmonsters-fantastic-site.webflow.io) for your campaign to load on. This will allow you to view the campaign when previewing your site.

If your site uses a custom domain with Webflow, you must also add the domain that appears in the address bar when you view your website.

If you haven’t registered the domain you want to use in your OptinMonster account yet, you can add the site through the Publish screen in the campaign builder, or through the Account > Sites screen. Learn more about how to register your domain in OptinMonster.

In the Publish view of the campaign builder, be sure the domain is listed under the Websites section. Click Add a website if your domain isn’t already assigned to the campaign to select and add it. Add site to the Publish screen for your OptinMonster campaign.

When you’re finished, click Save.


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com