OptinMonster Documentation

Documentation, Reference Materials, and Tutorials for OptinMonster



How to Integrate OptinMonster with BigCommerce

How to Integrate OptinMonster with BigCommerce

OptinMonster can work with any website and makes it easy to use with BigCommerce.

In this article, you’ll learn how to integrate OptinMonster with BigCommerce.

The OptinMonster BigCommerce app is no longer available in the BigCommerce app store for new installs. Existing customers using the OptinMonster BigCommerce app already installed will continue to be able to use it as described below until further notice.
For new users, please manually add the OptinMonster embed code using the BigCommerce Script Manager.

Before You Start

Here are some things to know before you begin:

Integrate with BigCommerce

When you create a campaign in OptinMonster you’ll want to integrate with your website platform to display the campaign.

To integrate with your BigCommerce site, follow these steps:

  1. Log into your BigCommerce site, then select the Apps link from the sidebar menu.
    BigCommerce Apps menu link
  2. Next, select the large blue button to visit the BigCommerce App Marketplace. This link may open in a new tab.
    BigCommerce App Marketplace Link
  3. In the search bar enter “OptinMonster” to locate the OptinMonster app. Then select the OptinMonster app from the search results.
    OptinMonster App for BigCommerce in the App Marketplace
  4. A detail page for the OptinMonster app will appear and from this screen you’ll want to select the Get This App button to begin installing the app.
    Start installing the OptinMonster app on BigCommerce
  5. You’ll be prompted by BigCommerce to choose if you would like to install the app on an existing store or sign up for a BigCommerce account. In this article, we’re installing on an existing store so select that option.
    Log into BigCommerce
  6. In the next step, select the BigCommerce store that you would like to install the app on.
  7. The admin of your BigCommerce store will appear along with details of the OptinMonster app. Select the Install button to continue with the installation.
    Install OptinMonster App on BigCommerce
  8. The last step to installing the OptinMonster app is to grant the app permissions. You’ll be shown a detailed list of the permissions required. Select the checkbox to agree to the permissions request and then select the Confirm button to finish installing the app.
    Grant permissions for the OptinMonster app to finish the installation
  9. In the final step, you’ll be prompted to log into your OptinMonster account or start a free trial.
    If you’ve already subscribed to OptinMonster before installing the app, simply log into your existing account.
    If you are new to OptinMonster you can sign up for a 30-day free trial.Log into OptinMonster or sign up for a free trial
  10. If you choose to start a free trial you’ll be prompted to enter your details on the next screen to create an account with OptinMonster.
    Create OptinMonster account through the BigCommerce app
  11. Once you’re logged into your OptinMonster account you’ll have immediate access to your account and campaigns from within BigCommerce.
    OptinMonster account in the OptinMonster app for BigCommerce

Targeting Options

Once you’ve connected BigCommerce with OptinMonster you’ll have additional options available in the campaign builder’s Display Rules.

You can use these additional options to hide or show campaigns based on BigCommerce-specific conditions.

Campaign Builder Display Rules

The following Display Rules are available through the campaign builder:

  • BigCommerce Cart Total
    Show based on the total cost of the items in your visitor’s cart.
  • BigCommerce Cart Subtotal
    Show based on the subtotal cost of the items in your visitor’s cart.
  • BigCommerce Cart Contains
    Show if your visitor has specific products in their cart.


What domain do I enter when creating my OptinMonster campaigns?

When creating your Campaign you can add the domain *.mybigcommerce.com for your campaign to load on. This will allow you to view the campaign when previewing your site.

If your site uses a custom domain, you’ll need to also add the domain that appears in the address bar when you view your website.

If you haven’t registered the domain you want to use in your OptinMonster account yet, you can add the site through the Publish screen in the campaign builder, or through the Account > Sites screen. Learn more about how to register your domain in OptinMonster.

  1. In the Publish view of the campaign builder, be sure the domain is listed under the Websites section. Click Add a website if your domain isn’t already assigned to the campaign to select and add it.
    Add site to the Publish screen for your OptinMonster campaign.
  2. When you’re finished, click Save.

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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com