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How to Create a Cart Abandonment Campaign

How to Create a Cart Abandonment Campaign

Do you want to capture visitors’ attention before they abandon their cart? With OptinMonster’s page targeting and Exit-Intent technology, it’s easy to show offers just to these users.

In this article, you will learn how to create a Cart Abandonment campaign with OptinMonster.

Before you start, this feature is available with a Pro and higher subscription.

This article covers specific settings in the Display Rules. If you’re just getting started we recommend reading our general Display Rule documentation first.

Configure Cart Abandonment

When you are ready to set up a Cart Abandonment campaign, follow these steps:

  1. Navigate to the Display Rules view in the campaign builder.
    Navigate to the Display Rules in the OptinMonster campaign builder.
  2. Next, add ExitIntent as your first rule.
  3. Then, add a URL Path rule condition for your checkout page.
  4. Make sure that both conditions are required before the campaign can appear by setting the group to ALL.
    Set all rules in a group to be required.
  5. When you are finished, click Save.

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)

Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!

Click here to get started →


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com