Are you looking for the best WordPress popup plugin to grow your email list as quickly as possible? Not sure whether you should use OptinMonster or Bloom by Elegant Themes?

Both Bloom and OptinMonster are popular solutions for growing your email list, but there are some very big differences between the two.

Choose the wrong WordPress popup plugin, and you risk missing out on a lot of leads. To make sure you’re choosing the right lead generation tool for your needs, read our detailed OptinMonster vs. Bloom comparison below.

Since this is a detailed comparison of Bloom vs OptinMonster, here’s a table of contents to help you navigate:

  1. Platform Integration Comparison
  2. Campaign Types and Templates Comparison
  3. Campaign Design and Customization Comparison
  4. Success Message Comparison
  5. Campaign Targeting & Triggers Comparison
  6. Account Management Features Comparison
  7. Documentation and Support Comparison
  8. Bottom Line: OptinMonster vs. Bloom

Platform Integration Comparison

The first obvious difference to get out of the way is: what kind of website can you use OptinMonster and Bloom on?

Bloom is strictly a WordPress plugin, so you can only use it on WordPress sites. All your settings and optin forms are stored on your WordPress site, so you’re responsible for creating your own backups. If your site is hacked or you lose access to it, you’ll lose all your forms, settings, and conversion analytics.

bloom vs optinmonster

On the other hand, OptinMonster is a standalone app that lives on its own website. To create your popups and other campaigns, you’ll log in to your account on the OptinMonster website, instead of creating them within the WordPress dashboard.

optinmonster app login

You can display your campaigns on any type of website, even a static HTML site. It’s easy to implement with just a bit of code.

There’s also an OptinMonster WordPress plugin that automatically connects your OptinMonster account to your WordPress site and gives you more control over where your campaigns display (more on that below).

There are several benefits to using a standalone app like OptinMonster as opposed to a dedicated plugin like Bloom:

  • Automatic Cloud Backup: No need to worry about losing your data since it’s in the cloud already.
  • Fast and Reliable: The speed of your optin forms doesn’t depend on your web hosting company’s speed.
  • Doesn’t Use Your Storage Space: Since your campaigns live in the OptinMonster app, they don’t use up your hosting storage.

If you need a Bloom plugin alternative that works on non-WordPress sites, OptinMonster is the answer. You can use OptinMonster on any kind of website, not just WordPress.

Campaign Types and Templates Comparison

Of course, the main features you’ll want to compare are the types of popups and other campaigns you can create with OptinMonster vs. Bloom.

Let’s take a look at Bloom first. Bloom specializes in creating optins, which means you’re limited to creating email signup forms only.

bloom optin types

Bloom allows you to create 6 different optin types:

  • Pop up
  • Fly in
  • Below Post
  • Inline
  • Locked Content
  • Widget

OptinMonster allows you to create all of those, and more.

create new campaign in optinmonster

(Side note: You might notice that OptinMonster uses the word “campaigns” instead of “optins.” That’s because it’s not just limited to simple email signup forms. We’ll show you more in the Campaign Design and Customization Comparison section below.)

In the OptinMonster app, you choose from 5 different campaign types:

  • Popup
  • Fullscreen*
  • Slide-in
  • Floating Bar*
  • Inline

*Bloom does not offer fullscreen or floating bar optin forms.

OptinMonster also allows you to create Content Locking optins, which are a type of Inline campaign.

Next, let’s take a look at the templates and design options available.

Campaign Design and Customization Comparison

Scrolling through the template options, at first it might look like Bloom has more options available, but many of these are the same designs with slight variations:

bloom templates

OptinMonster has 26+ themes just for lightbox popups, each with a unique design and layout.

optinmonster lightbox popup templates

Each campaign type has several unique templates available. For example, here are a few of the designs available for floating bar campaigns:

optinmonster floating bar campaign templates

Not only that, but you can also design and code your own campaigns from scratch using OptinMonster Canvas technology.

There are also several OptinMonster templates available with countdown timers. These are super effective for creating urgency and scarcity for limited-time offers, or you can even create evergreen countdown sales timers to easily increase your eCommerce sales.

countdown timer popup

After you choose your template, you can begin to customize your design.

Here’s how that looks in Bloom. You won’t be able to see your optin form as you make changes, so you’ll need to keep clicking the Preview button at the top left to see what your form looks like when you make any changes.

bloom customize optin form

As you scroll down, you’ll see plenty of options to change the colors, fonts, and layout of your optin form.

bloom customize optin form design

You can even choose the style of the form edge if you’d like. There’s a field to customize the text people see after they subscribe.

bloom form edge style

OptinMonster’s campaign editor is quite a bit different. After choosing your template, you’re taken to an editor where you can see your campaign as you design it – no need to click a preview button.

optinmonster drag and drop campaign builder

To customize your campaign, you can click anywhere on the campaign itself and editing tools will come up on the left side of the screen. You can replace images, edit the text, and change colors and formatting. The best part? You get to see your changes live, as you make them.

edit your optinmonster campaign

You’ll notice there are a lot more options to customize your campaign – you’re not limited to just minor style and color changes.

For example, you can turn any campaign into a Yes / No campaign, which features buttons instead of an email address field.

optinmonster enable yes no campaign

Though it may seem at first like adding an extra step to your campaign might mean less people will sign up, actually Yes / No campaigns are proven to increase conversions thanks to behavioral psychology.

According to the Zeigarnik Effect, people who begin an action are more likely to complete it. That means that visitors who click the Yes button are more likely to continue the process and opt in to your email list.

optinmonster yes no campaign options

You have plenty of other options here to customize your Yes / No campaigns. You can remove the No button to just have one button. Also, you can customize the action for each button:

  • Display your optin form
  • Close the campaign
  • Redirect to a new page (great for coupons and sales)

With all these options, OptinMonster gives you the ability to create all kinds of marketing campaigns – not just signup forms.

You can use OptinMonster not just to build your email list, but to:

  • Promote seasonal sales
  • Tell shoppers you offer free shipping
  • Drive traffic to your highest-converting blog post
  • Highlight specific benefits to overcome sales objections

…and so much more. You can see how real websites are using OptinMonster by checking out our case studies.

Kennedy Blue was able to increase their sales by 50% with OptinMonster popups like this one:

Overcoming sales objections with a survey in an exit intent lightbox popup

Now let’s take a look at what happens after your visitors convert…

Success Message Comparison

What do your visitors see after they submit their email address or click an OptinMonster campaign?

The moment after a visitor subscribes is a huge opportunity. That’s because they’ve already shown interest in what you have to offer, and they’re ready to take the next step.

With the right success message, you can take advantage of that opportunity to deepen that new relationship even more.

So, what kind of success message options do Bloom and OptinMonster give you so you can take advantage of this opportunity?

Bloom gives you the option to change the success message that people see after subscribing, or you can redirect them to another page.

bloom comparison - success message

OptinMonster, on the other hand, includes a formatted success view with every template. Of course, the success view, like the rest of the campaign, is fully customizable using the editor.

optinmonster success theme

Success messages are great for:

  • Enticing your new subscribers to like your Facebook page or follow you on Twitter
  • Offering an immediate digital file download
  • Displaying a video to deepen your connection with them
  • Instructing visitors to complete the double opt-in signup process and whitelist your emails
  • …and lots more

See more ideas for using OptinMonster success messages. This is a huge opportunity to build your audience that you don’t want to miss out on.

After you’ve designed your campaign, the next step is to decide two things:

  1. Who should see it?
  2. What should trigger it?

Let’s take a look at Bloom vs. OptinMonster targeting features first.

Campaign Targeting and Triggers Comparison

The more personalized and targeted your campaigns are for each visitor, the more effective they’ll be.

So, what kind of targeting options do you get with OptinMonster vs. Bloom?

When creating your optin form in Bloom, you have a few options for targeting different pages on your site. Page-level targeting is more effective than using that same popup on every page, because you can customize the popup to match the content that your visitor is showing interest in.

bloom page targeting options

You can also scroll down and choose specific categories, posts, or pages to display your optin form on, or to exclude.

bloom popup targeting options

OptinMonster has all these options, and many more.

OptinMonster’s Display Rules are what makes it such a powerful conversion optimization and lead generation solution. Take a look at the targeting options you can choose from:

  • Current URL path
  • Pages viewed
  • Visitor’s device
  • Visitor has opted in to/not opted in to/closed/not closed
  • Visitor is new/returning
  • Visitor’s location
  • The URL query arg
  • A cookie
  • The referrer URL
  • Visitor’s ad-blocker
  • Current URL hash

Targeting your campaigns for specific pages is just the beginning.

If you want to really fine-tune your lead generation to get the most possible conversions, you can do that here.

You can use OptinMonster to set up advanced targeting rules like…

  • Visitors who already opted in to another campaign of yours – or only to visitors who ignored a specific previous offer.
  • Brand-new visitors, or only to visitors who’ve been to your site before.
  • Visitors in a specific geographic location (great for retail stores and location-specific offers).
  • Visitors who clicked on a link to your site from Facebook, or a guest post on a specific site, or a particular ad campaign.
  • Visitors who are using ad-blocking software.
  • Visitors who have viewed 3 or more pages on your site (or whatever number you choose). This ensures that only people who are truly interested will see it.
  • …and so much more.

This opens up a LOT of advanced options for skyrocketing your email list and conversions.

Plus, the OptinMonster WordPress plugin gives you even more WordPress-specific targeting options in your dashboard:

optinmonster wordpress plugin targeting options

But targeting isn’t the only key to conversions. You also need to make sure that people are seeing your campaigns at the right time.

First, let’s see how Bloom lets you trigger your popups:

bloom popup triggers

There are some great options here that can help you to show your popups at the right time and grow your email list. For example, showing a popup after your visitors finish reading your post is likely to convert higher than a popup that appears before you get a chance to see the content you came for.

Here are OptinMonster’s Display Rules for when your campaign should appear:

  • Time on page/Time on site
  • Exit detected
  • Visitor clicked MonsterLink
  • Distance scrolled
  • Visitor inactive time
  • Current day/time/date/month

Any of Bloom’s triggers can be easily accomplished with OptinMonster as well – plus there are a few more powerful options.

OptinMonster is famous for its signature Exit-Intent® technology, which detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Did you know that, on average, over 70% of people who leave your website will never return? With an exit intent popup, you can convert those abandoning visitors into email subscribers and paying customers.

We’ve seen OptinMonster users get incredible results with exit intent, like DealDoktor who saw a 2100% increase in conversions when they started using an exit intent popup, or Yoast who saw his email list double in a month.

If you only create a single campaign on your website, it should be an exit intent campaign – it’s THAT powerful.

Account Management Features Comparison

If you have:

  • multiple websites
  • many campaigns
  • more than one user managing them…

…then Bloom does NOT make it easy for you.

Bloom is strictly a WordPress plugin, so managing multiple sites is tricky because everything is separate. If you have multiple users on your WordPress site, and want to limit or control how they can edit your Bloom optins, there is no easy way to do that.

On the other hand, OptinMonster gives you plenty of account management features to organize your campaigns and manage multiple users.

In the OptinMonster dashboard, you can:

  • Search through your campaigns
  • Manage multiple websites
  • Drag and drop to reorder your list of sites
  • Collapse or expand all campaigns for each site
  • Archive campaigns for later

And with OptinMonster sub-accounts, you can easily give access to your co-workers, clients, and others you work with.

As account administrator, you can set user roles to decide who else can view, create or publish campaigns. This is a great feature for agencies, who can give each client access to their own campaigns while preserving the privacy of other clients.

There’s also an Activity Log so you can monitor every action taken on your account.

Documentation and Support Comparison

While both OptinMonster and Bloom are easy to use, it’s important to have access to fast and helpful support if you have a question or need help.

Let’s take a look at how OptinMonster vs. Bloom support measures up.

Elegant Themes Documentation and Support

Elegant Themes has documentation on their site to help you get started with Bloom. They have 15 articles on the basics of how Bloom works, and how to create optin forms. Many of their tutorials also include videos.

bloom documentation

Thanks to the simplicity of the Bloom plugin, these tutorials should be enough to get you started creating optin forms.

If you need further support, you’ll have access to the Elegant Themes support forum as long as you’re a member. You can post your issue or question as a new thread, and get a response from an Elegant Themes team member. Keep in mind that your thread will be visible to all other Elegant Themes members, so you’ll need to be careful not to post private information in the forums.

Before posting for help, you’re required to disable all your plugins, which might be impractical for some users.

bloom forum rules

Elegant Themes doesn’t make any promises about their response times, but most tickets are responded to within 24 hours.

OptinMonster Documentation and Support

OptinMonster documentation features 200+ articles that walk you through everything from creating your first campaign, to integrating with dozens of email services providers, to advanced lead generation techniques like setting up MonsterChains to display campaigns based on your visitors’ response to other campaigns.

optinmonster documentation

If your question isn’t answered in the documentation, you can open a private support ticket and email a support team member one-on-one.

open an optinmonster support ticket

Official support hours are Monday through Friday, 9am – 5pm EST. Typically, tickets are responded to within 24 hours and even faster during official support hours.

Bottom Line: OptinMonster vs. Bloom

So, which WordPress popup plugin is the best choice for you?

If you…

  • Have any kind of website (WordPress, Shopify, or any other platform)
  • Are serious about building a targeted email list
  • Need to reduce shopping cart abandonment and recover lost sales
  • Want to maximize your conversions and revenue

…then OptinMonster is the tool you need.

OptinMonster’s more powerful features like Exit Intent, Yes / No campaigns, and advanced display rules are incredibly effective for growing your email list, generating leads, and instantly lifting revenue.

Click here to get started with OptinMonster today.


A Side-by-Side Comparison

See how our features compare to Bloom
View All Features
Platform Integrations Use on Any Website WordPress Only
WordPress Plugin
Shopify App
Split Testing
Optin Types
Lightbox Popups
Slide-In Campaigns
Floating Bars
Content Locking Optins
Fullscreen Campaigns
2-Step Optins
Yes / No Campaigns
Countdown Timer Campaigns
Optin Design
Professionally Designed Templates
Success Themes
Mobile-Targeted Tools
Phone Field
Animations 26 10
Sound Effects 4
Targeting & Triggers
Exit Intent®
Campaign Interaction Triggers
Geo-Location Targeting
Time Zone Targeting
Campaign Scheduling
Target New vs. Returning Visitors
Referral Detection Targeting
Adblock Targeting
Device-Based Targeting
URL Parameter Targeting
Account Management
Weekly Conversion Summary Emails
Activity Log

Outstanding OptinMonster Features

OptinMonster has everything you need to grow your email list. Here are the features that makes OptinMonster the most powerful customer acquisition & lead generation platform.
Create Beautiful Forms with OptinMonster Builder
Design and Customization
Design Beautiful Forms That are Proven to Convert
Start with our high-performing templates and make them yours. Our design builder gives you full control of the messaging and branding.
  • Mobile Friendly
  • Multiple Form Types
  • 65+ Pre-Made Templates
Targeting and Personalization
Show Personalized Messages at the Right Time with Behavior Automation
OptinMonster's powerful targeting and segmentation engine lets you show personalized messages based on user's behavior to maximize engagement, conversions, and sales.
  • Advanced Page Level Targeting
  • Custom Display Rules
  • Dynamic Text Replacement
OptinMonster A/B Testing Feature
Conversion Analytics
Easily A/B Test Your Ideas and Make Data-Driven Decisions
OptinMonster’s A/B testing feature helps you eliminate the guess work by letting you try different headlines, content, layouts, and styles to see what converts best.
  • Multivariate Testing
  • Built-in Conversion Analytics
  • Get the Stats that Matter

OptinMonster by the Numbers

Visitor Sessions Optimized
21.4 Billion
Optins Served
1m+ Thousand
Sites Using OptinMonster
217 Million
[Case Study]
[Case Study]
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