OptinMonster vs Bloom by Elegant Themes

OptinMonster vs Bloom: Campaign Customization

Your optin campaigns need to catch visitors’ attention and match your brand perfectly. The right customization tools make this easy, while the wrong ones can leave you stuck with generic-looking forms.

Thankfully, OptinMonster gives you complete control over how your campaigns look and feel.

You can start with one of our 700+ pre-designed templates, each one built and tested for maximum conversions. These templates cover every goal you might have, from growing your email list to reducing cart abandonment.

Don’t want to use a template? Start with a blank canvas and build exactly what you want.

We offer different types of campaigns to help you connect with visitors in the most effective way:

• Lightbox Popups – These appear in the center of the screen to grab attention for your most important offers
• Floating Bars – Stick to the top or bottom of your page to keep important messages visible as visitors browse
• Fullscreen Welcome Mats – Cover the entire screen when someone first visits to make a powerful first impression
• Slide-in Scroll Boxes – Smoothly slide into view as visitors read, perfect for offering content upgrades
• Inline Forms – Blend naturally within your content to convert already-engaged readers
• Gamified Wheels – Transform lead generation into an interactive game with prize wheels that visitors love to spin

Our drag-and-drop editor lets you build beautiful campaigns without touching any code. Just click what you want to change, and see your updates instantly.

Every campaign automatically adjusts to look perfect on all devices. You can use the real-time preview to see exactly how your design will appear on desktop, tablet, and mobile.

You can also make your campaigns more engaging with these features:

• Make your campaigns pop with exciting blocks, like videos to demonstrate products, countdown timers to create urgency, and eye-catching animations to grab attention
• Break up your forms into easy steps. Start with a simple ‘Yes/No’ question, then show your form when they click “Yes”
• Include subtle animated and sound MonsterEffects™ when your campaign appears, or when someone clicks a button. It’s amazing how these small touches can boost engagement
• Let our AI-powered Smart Optimizations help you write high-converting campaign copy, even if you have no writing skills
• Found a design combination you love? Save it as a custom block to use again later. No need to rebuild your favorite designs from scratch
• Copy designs between different campaign views to maintain a consistent look
• Add custom HTML, CSS, or JavaScript if you want to create something extra special

With Bloom, you get a solid foundation for basic email optin forms, but we found that its design options focus on simplicity rather than flexibility.

The plugin includes about 100 pre-made templates, which is significantly fewer than OptinMonster’s library of 700+ conversion-optimized designs.

Bloom offers six campaign types: popups, fly-ins (what we call slide-ins), below-post forms, inline forms, locked content forms, and widgets.

While these cover basic needs, they’re all easily achievable with OptinMonster through different combinations of our campaign types and features.

For example, you can use content locking if you use our inline campaign type, and you can create widget-style forms by simply embedding our inline campaigns in your sidebar.

But Bloom stops there. One significant limitation is their lack of gamified spin-to-win wheels, which is a feature that’s proven to dramatically boost conversions.

When customizing these templates, you’ll work through a traditional WordPress-style menu system where you can:

• Change your form’s colors, like making your submit button match your brand
• Adjust how your form looks with basic styling (like adding rounded corners or adjusting border thickness)
• Choose where to place an image on the campaign – left, right, or above your form
• Set up simple form fields like name, email, and phone number
• Add basic effects like fade-in animation

All these changes happen through separate tabs in the editor. If you want to see how your form looks, you’ll need to click the preview button. There’s no real-time view of your changes, which can be highly inconvenient for users.

🏆 Winner: OptinMonster

OptinMonster takes the lead because it gives you more ways to create campaigns that convert:

• ✓ Flexible drag-and-drop editing with real-time preview, unlike Bloom’s tab-based menu system
• ✓ 7x more templates to choose from than Bloom’s 100 basic designs
• ✓ Create any type of campaign your business needs, not just optin forms
• ✓ Advanced features like multi-step forms, countdown timers, and gamified wheels that Bloom doesn’t offer

OptinMonster vs Bloom: Analytics & Testing

Making decisions based on gut feeling is risky business. You need clear data to know what’s working and what needs improvement. Let’s compare how OptinMonster and Bloom help you track and optimize your campaigns’ performance.

OptinMonster makes analytics and testing intuitive, even if you’ve never looked at marketing data before. Every time you log in, you’ll see a clear overview of:

• How many people saw your campaigns (impressions)
• How many took action (conversions)
• What percentage of visitors converted (conversion rates)
• Which campaigns are performing best
• Which pages have the best conversions

You can filter the data by website and date to focus on exactly what you want to analyze. Looking at last month’s performance for your store’s holiday campaign? Just a couple of clicks and you’ll have those numbers ready.

Other than that, you can dig deeper into any campaign’s analytics to uncover valuable insights. This is where you can see which pages convert best and track performance from the minute the campaign was launched, within the last 30 days, or other date ranges.

For online stores, our Revenue Attribution feature can show you exactly how much money each campaign makes.

This is important for any eCommerce business. After all, how can you make informed decisions if you can’t measure the direct impact on your bottom line?

Revenue Attribution lets you track sales impact, calculate ROI, and pinpoint your highest-performing lead generation strategies. No more guesswork, as you’ll know precisely which campaigns turn browsers into buyers.

Need more detailed insights? Our Google Analytics integration lets you dive even deeper into your campaign performance.

Next, we also have A/B testing tools that make it easy to experiment and improve your results. All you need to do is click ‘Create Split Test’ on any campaign and make your changes.

With OptinMonster’s A/B testing, you can experiment with any element of your campaigns:

• Headlines and message copy to find what resonates with your audience
• Images, videos, and other media that catch attention
• Button colors and text that drive more clicks
• Form fields and layouts that reduce friction
• Timing and trigger rules that hit the sweet spot
• Different targeting settings to reach the right people

OptinMonster will automatically show different versions to different visitors and track which one performs better. You can just create multiple variations and watch the real-time results roll in.

With Bloom, you get some basic analytics through your WordPress dashboard. The dedicated Stats page shows you essential metrics like total impressions, number of conversions, and conversion rates for each optin form.

Here’s what you can do with Bloom’s analytics:

• See the overall list growth statistics
• Monitor each form’s basic performance
• View historical growth trends in a simple graph
• Identify your highest-performing pages
• Check new signup numbers for the last 30 days or 12 months

When it comes to A/B testing, Bloom’s process works like this: create a copy of your existing form, make your changes, and Bloom will split traffic between the variations.

Each version shows its conversion rate, helping you identify which performs better. Once you’re satisfied with the results, you can end the test and select the winning version.

🏆 Winner: OptinMonster

OptinMonster stands out with features like:

• ✓ Comprehensive analytics dashboard that’s easy to understand and use
• ✓ Easy-to-use A/B testing tools with unlimited variations
• ✓ Google Analytics integration for advanced tracking and custom reporting
• ✓ Built-in revenue tracking shows exactly how much money your campaigns make (not available in Bloom)

OptinMonster vs Bloom: Value for Money

You’ve seen how both tools compare in features and support. Now let’s talk about what matters to many businesses: the investment required and what you get in return.

OptinMonster’s pricing is uniquely fair and transparent. Unlike our competitors, who charge based on your total website traffic, we only count campaign pageviews, meaning you only pay for times when someone actually sees your campaign.

This can save you a lot of money, especially if you only want to show campaigns on specific pages.

For example, if your site gets 100,000 monthly visitors but you only show campaigns on your pricing page that gets 2,500 views, you’d only need our Basic subscription ($7/month).

Here’s what you’ll get with the Basic subscription:

• Perfect for getting started
• 1 site with 2,500 campaign views
• Unlimited campaigns and subscribers
• All basic campaign types
• 700+ templates
• Standard support

Upgrading to Plus ($19/month) will get you access to more advanced features:

• 2 sites with 10,000 campaign views
• Everything in Basic, plus:
• A/B testing for optimizing your campaigns
• Yes/No forms to boost engagement
• Full analytics reporting
• Device-based targeting
• Content locking feature

If you need more powerful conversion tools, our Pro subscription ($29/month) includes:

• 3 sites with 25,000 campaign views
• Everything in Plus, plus:
• Exit-Intent® Technology
• Mobile-specific campaigns
• Countdown timers
• Revenue attribution
• Priority support with live chat
• Advanced targeting rules

To unlock our most advanced features, the Growth subscription ($49/month) gives you:

• 5 sites with 100,000 campaign views
• Everything in Pro, plus:
• Coupon wheel campaigns
• Advanced eCommerce features
• Premium support
• Geo-location targeting
• AdBlock detection
• MonsterChains™

Every subscription includes a 14-day money-back guarantee, so you can try OptinMonster risk-free even without a free trial. If you don’t see positive results within your first two weeks, we’ll refund your purchase. No questions asked.

Now, let’s look at what you’ll pay for Bloom. Instead of being available as a standalone tool, Bloom comes as part of an Elegant Themes membership.

You have four options:

Divi Plan ($7.42/month):

• Access to Bloom and other Elegant Themes products
• Unlimited website usage
• Basic support
• Divi theme and builder
• Monarch social sharing plugin

Divi Pro Plan ($23.08/month):

• Everything in the Divi plan
• VIP support
• Divi AI features
• Divi Cloud access

Lifetime Access ($249 one-time payment):

• All Elegant Themes products forever
• Unlimited website usage
• Lifetime updates and support
• One-time payment, no renewals

Lifetime + Pro Services (initial payment of $297, then $212 per year)

• Everything in the Lifetime plan
• Additional Pro features like Divi AI and Cloud
• VIP support
• Cancel Pro Services anytime while keeping lifetime access

Bloom’s pricing through Elegant Themes might seem attractive, especially with unlimited sites and lifetime options.

However, remember that you’re paying for an entire suite of WordPress tools, many of which you might not need if you’re just looking for a conversion optimization solution.

Better yet? If you want both a great WordPress theme and powerful conversion tools, here’s a smart way to maximize your investment:

• Get Divi’s basic plan ($89/year) for their excellent theme builder
• Add OptinMonster Basic ($84/year) for conversion-optimized campaigns
• Total: $173/year or just $14.42/month

That’s incredible value when you consider Divi Pro alone costs $23.08/month). and includes Bloom’s limited campaign features. With our suggested combination, you’ll spend less while getting:

• Divi’s premium theme-building capabilities
• OptinMonster’s superior conversion tools
• The flexibility to upgrade either tool separately as needed
• Best-in-class features for both design AND conversions

🏆 Winner: OptinMonster

While Bloom might seem attractive as part of the Elegant Themes bundle, OptinMonster offers better value for businesses serious about conversion optimization.

You get exactly what you need without paying for extra tools you might never use:

• ✓ Fair pricing based only on campaign views, not total site traffic (Bloom charges based on your website’s total traffic, not specifically for how many times your Bloom campaigns were viewed)
• ✓ More features at each price point than Bloom offers
• ✓ Flexible subscriptions that grow with your business
• ✓ 14-day risk-free money-back guarantee