Are you running out of ideas on how to increase those year-end donations? As you already know, budgets are one of the most challenging aspects of running a nonprofit. But, with the holiday season, people are already in a giving mood. One of the best ways to capitalize on visitors’ festive spirits and get those vital, …
Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, …
Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a …
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