Category: Email Marketing
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Transactional Emails: Definition, Examples, & Top Tools
Continue reading: Transactional Emails: Definition, Examples, & Top ToolsAny time you make a purchase online, request a new password, or create an account, you get an email about it, usually within seconds. These are transactional emails, and they’re essential to running an online business. In this article, I’ll cover the definition of transactional emails and explain how they differ from marketing emails. I’ll …
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14 Welcome Email Examples To Boost Engagement + Free Templates
Continue reading: 14 Welcome Email Examples To Boost Engagement + Free TemplatesThe welcome email plays a crucial role in email marketing, boasting a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing statistics. So, if you are not writing a perfect welcome email series, now …
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13 Types of Emails You Need to Be Sending Your Email List
Continue reading: 13 Types of Emails You Need to Be Sending Your Email ListDo you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails …
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What Is Email Click-Through Rate (CTR) & How to Improve It (13 Tips Included)
Continue reading: What Is Email Click-Through Rate (CTR) & How to Improve It (13 Tips Included)Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …
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