Category: Email Marketing
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Unsubscribe Rate Guide: Definition, Formula, & Tips
Continue reading: Unsubscribe Rate Guide: Definition, Formula, & TipsDo you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall …
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Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing Emails
Continue reading: Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing EmailsDo you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, …
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13 Types of Emails You Need to Be Sending Your Email List
Continue reading: 13 Types of Emails You Need to Be Sending Your Email ListDo you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails …
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What Is Email Click-Through Rate (CTR) & How to Improve It (13 Tips Included)
Continue reading: What Is Email Click-Through Rate (CTR) & How to Improve It (13 Tips Included)Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …
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