
Wondering which metrics for email marketing are most important? Or what all the different numbers even mean? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. But for the numbers to mean anything, you have to understand the story …

Are you exploring alternatives to ActiveCampaign for your email marketing and automation needs? While ActiveCampaign is a well-known platform praised for its robust automation features and CRM capabilities, it might not suit every business perfectly. Whether you’re looking for more beginner-friendly options, a lower-cost solution, or specific features like SMS marketing or advanced analytics, there …

Email marketing is a cornerstone of digital strategy for businesses of all sizes. Whether you’re a startup, blogger, or growing enterprise, the right email service provider (ESP) can make or break your efforts. In this AWeber review, I’ll dive into what makes this platform a contender in the competitive email marketing landscape, exploring its features, …

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. In …

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