Ah, the featured snippet. Many a tear has been shed over this elusive beast. Okay, okay, probably no tears have been shed. But given that there’s no way to tag your content for them, they have frustrated many content marketers. Let’s go ahead and get this out of the way: there’s no Google featured snippet ... Continue Reading →
Did you know that Google tweaks its SEO algorithm more than 500 times each year? ? That’s a lot of changes to the SEO algorithm that determines where your page shows up in search results pages. More than anything, this tells us that SEO isn’t a task that we can check off a list and ... Continue Reading →
You’re familiar with the Share a Coke campaign, right? Coca-Cola encouraged customers to share a Coke and share their experience on Twitter. And WOW, did they ever. People were excitedly taking selfies with bottles and cans of Coke products, giving the already recognizable brand loads of free advertising. Within 6 months of the campaign’s launch ... Continue Reading →
If you’re looking for a proven way to boost traffic and increase conversions then you need a video marketing plan. It can be scary creating video content for marketing if you’ve never done it before, but having a strategy makes it so much easier. In this post, we’re going to cover 5 video marketing tips ... Continue Reading →
You know the problem with most conversion optimization guides out there? They all give generic tips and tricks that SOMETIMES work to give you a quick conversion boost. But they never address the root of the problem – and they’re not tailored to your audience. What if you want to get deeper into the conversion ... Continue Reading →
In this article, we share 15 mobile landing page best practices that you can use to increase mobile conversions. Did you know that 51% of shoppers say that they use mobile devices to find new brands and products? Since “smart” mobile and portable devices came onto the scene they have been steadily taking traffic from ... Continue Reading →
