
As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through …

Do you want to learn how to market online courses so you can share your expertise and bring in revenue? Online courses are an effective way to scale your business, but only if your target audience knows about your course. Marketing online courses isn’t always easy in a crowded marketplace. However, if you find a …

Do you want to learn how to write a welcome email series for new subscribers? Whenever a lead signs up for your email list, makes a new account, or signs up for your service, they should receive an automated welcome email series. These emails should go further than a simple “thank you for subscribing” message. …

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. Thankfully, there are concrete strategies available that are proven to improve open rates. At OptinMonster, …

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