Author: Jennifer Butler Keeton
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Transactional Emails: Definition, Examples, & Top Tools
Continue reading: Transactional Emails: Definition, Examples, & Top ToolsAny time you make a purchase online, request a new password, or create an account, you get an email about it, usually within seconds. These are transactional emails, and they’re essential to running an online business. In this article, I’ll cover the definition of transactional emails and explain how they differ from marketing emails. I’ll …
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How to Launch a Product: 14-Step Checklist for Your Next Product Launch
Continue reading: How to Launch a Product: 14-Step Checklist for Your Next Product LaunchYou’ve put time, sweat, money, and maybe a few tears into developing a new product. Now, you need to plan a product launch that will reach your target audience and drive sales. This comprehensive guide will cover the 14 most important steps of a successful product launch plan. I’ll walk you through each stage, including …
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Fundraising Thermometers & Progress Bars: Get More Donations Fast!
Continue reading: Fundraising Thermometers & Progress Bars: Get More Donations Fast!Fundraising is one of the most stressful aspects of running a nonprofit. As a nonprofit marketer, you’re always looking for strategies that will help you reach your donation goals faster. Fundraising thermometers can be surprisingly effective at getting more supporters to click that “Donate Now” button. I worked in nonprofit marketing for 15 years, and …
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12 Website Metrics to Track to Boost Conversions and Explode Your Growth
Continue reading: 12 Website Metrics to Track to Boost Conversions and Explode Your GrowthAs a content writer here at OptinMonster, I constantly track the performance of my posts, so I can understand which ones are attracting visitors and getting engagement. This process can be overwhelming due to the massive amount of data available through tools like Google Analytics (GA4) and Google Search Console (GSC). Which website metrics should …
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