Author: Jennifer Butler Keeton
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Micro Conversions: How to Use Small Wins to Get Big Results
Continue reading: Micro Conversions: How to Use Small Wins to Get Big ResultsWhen you think of conversions, do you only think of that moment when a visitor to your site becomes a paying customer? It’s true that purchases are the ultimate conversion. However, you’re missing out on a lot of great data by tracking only that single conversion as a measure of success. In this article, we’re going …
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Email Accessibility Guide: How to Send More Accessible Emails (10 Tips)
Continue reading: Email Accessibility Guide: How to Send More Accessible Emails (10 Tips)Email accessibility isn’t just about reaching a wider audience. It’s also about doing the right thing. By making your emails inclusive, you’re demonstrating respect for all individuals, including the millions who rely on assistive technologies to access digital content. Plus, any time a subscriber can’t properly engage with your email, that’s a potential lost sale. …
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What Is Opt-In Rate? + How to Increase Opt-In Rate (5 Tips)
Continue reading: What Is Opt-In Rate? + How to Increase Opt-In Rate (5 Tips)Are you struggling to get more people to sign up for your email list or newsletter? Increasing your opt-in rate can make all the difference in growing your audience and boosting engagement. But if you’re new to optimizing opt-in rates or unsure where to start, it can feel overwhelming. Here at OptinMonster, we’ve spent over …
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6 Lead Nurturing Mistakes That Are Killing Your Conversions (& How to Fix Them)
Continue reading: 6 Lead Nurturing Mistakes That Are Killing Your Conversions (& How to Fix Them)Are you struggling to turn leads into loyal, paying customers? In order to win sales, you have to nurture your leads throughout the customer journey. Each interaction counts, from the moment someone first visits your site to the point of making a purchase. If you overlook key steps in your lead nurturing process, you’ll miss …
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