Author: Jennifer Butler Keeton
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Email Scrubbing: How to Clean Your Email List & Skyrocket Conversions
Continue reading: Email Scrubbing: How to Clean Your Email List & Skyrocket ConversionsIf you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
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What Is Value Proposition & How to Write It (Examples & Templates)
Continue reading: What Is Value Proposition & How to Write It (Examples & Templates)Value Proposition Definition: (in marketing) an innovation, service, or feature intended to make a company or product attractive to customers. Oxford Languages A great value proposition instantly shows your worth to potential leads and encourages them to buy from you. In this article, I will teach you, using my years of experience, how to write …
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Nonprofit Newsletter Examples, Steps, & Ideas to Engage Supporters
Continue reading: Nonprofit Newsletter Examples, Steps, & Ideas to Engage SupportersNonprofit newsletters are one of the best ways to connect with your organization’s stakeholders, whether those stakeholders are donors, beneficiaries, volunteers, or community members. Newsletters are a specific subset of email marketing. They’re usually sent at regular intervals, and they focus on delivering interesting content, rather than simply promoting products or services. But how do …
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How to Monetize a Newsletter: 13 Tips to Make Money from Your Emails
Continue reading: How to Monetize a Newsletter: 13 Tips to Make Money from Your EmailsDo you send out an email newsletter, or are you thinking about starting one? When you learn how to monetize a newsletter, you can turn your email marketing into a revenue stream. Many businesses start an email newsletter because they’ve been told email marketing has the best ROI among digital marketing channels. But they don’t …
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