Author: Jennifer Butler Keeton
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17 Competitor Analysis Tools to Optimize Your Own Marketing Strategy
Continue reading: 17 Competitor Analysis Tools to Optimize Your Own Marketing StrategyAs a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. I spend hours on competitive research each week, using a variety of software. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. In …
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How Create a Video Marketing Strategy to Grow Your Business
Continue reading: How Create a Video Marketing Strategy to Grow Your BusinessIf you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Globally, 92.3% of internet users aged 16-64 watch online video content at least once a week, according to an extensive report from We Are Social and Meltwater. If you’re not promoting your brand with video, …
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Email Split Testing: How to A/B Test Your Email Campaigns for Killer Results
Continue reading: Email Split Testing: How to A/B Test Your Email Campaigns for Killer ResultsYou’ve built an email list and have started sending out campaigns to promote your brand. But if you haven’t started using email A/B testing, you’re missing a golden opportunity to optimize your campaigns and boost your results. Email A/B testing, also known as split testing, is a powerful strategy that allows you to compare 2 …
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How to Add Google Analytics to WordPress (3 Easy Methods)
Continue reading: How to Add Google Analytics to WordPress (3 Easy Methods)If you want to accurately track the success of your WordPress website, your first step is to learn how to add Google Analytics to WordPress. Google Analytics, currently in version GA4, is a powerful tool for making data-driven decisions that are going to help your eCommerce store or publishing site succeed. If you’ve ever been …
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