Author: Farjad Taheer
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Email Remarketing: Definition, Guide, & Examples
Continue reading: Email Remarketing: Definition, Guide, & ExamplesDo you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A …
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What Is Split Testing? Best Split Testing Tools and Strategies
Continue reading: What Is Split Testing? Best Split Testing Tools and StrategiesTL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …
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18 Landing Page Best Practices (+ Examples) to Boost Conversions in 2025
Continue reading: 18 Landing Page Best Practices (+ Examples) to Boost Conversions in 2025High-converting landing pages don’t happen by chance. They follow time-tested best practices that balance design, psychology, and user intent. In this guide, we’ll walk through 18 landing page best practices, complete with examples, so you can create pages that attract attention and drive action Why You Need a Landing Page A landing page is a …
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Upsell vs Cross Sell: What’s the Difference?
Continue reading: Upsell vs Cross Sell: What’s the Difference?Do you want to understand the difference between upsell vs cross sell? Cross-selling involves offering additional products to complement a customer’s original purchase, while upselling focuses on persuading customers to buy a higher-priced or premium version of the product they initially considered. These two strategies may sound similar but there are important differences. The most effective sales tactic …
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