You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a …
Creative, forward-thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from donors. …
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