Over the years, working as a professional SEO, I have had the opportunity to create websites from the ground up for several clients and small businesses. Thanks to website builders, I could create and run a website without requiring professional help or knowledge of coding. In this article, I share my expert opinion on the …
If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
What Is Progressive Profiling? Progressive profiling is a method of collecting relevant information about your leads in small bits rather than asking for too much data all at once. Using this method, you might ask for just an email and the first name on the initial sign-up, then strategically request more data at intervals throughout …
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