Wondering which metrics for email marketing are most important? Or what all the different numbers even mean? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. But for the numbers to mean anything, you have to understand the story ... Continue Reading →
Want more engagement from your email marketing campaigns? Low engagement or high unsubscribes could mean that you aren’t engaging your subscribers immediately when they first opt in to your list. In this post, we’ll share 7 ways to engage your email subscribers from the moment they opt in. First impressions are everything, especially when it ... Continue Reading →
