Tag: buyer persona
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7 Types of Qualitative Research + 6 Types of Qualitative Methods of Research
Continue reading: 7 Types of Qualitative Research + 6 Types of Qualitative Methods of ResearchDo you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. They provide an understanding of the reasons and motivations behind consumer decisions. You can use this information to improve your marketing and increase sales. What does that mean for your …
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What Is a Buyer Persona, & How Do You Create One (Free Buyer Persona Templates & Questions)
Continue reading: What Is a Buyer Persona, & How Do You Create One (Free Buyer Persona Templates & Questions)Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
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5 Things You Need to Master Emotional Intelligence in Marketing
Continue reading: 5 Things You Need to Master Emotional Intelligence in MarketingDo you want to drive more sales and increase customer loyalty while building stronger connections? Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. But …
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6 Effective Ways to Tailor Your Content to Your Buyer Persona
Continue reading: 6 Effective Ways to Tailor Your Content to Your Buyer PersonaYou’ve created a quality blog and it’s actually attracting visitors and sparking engagement. But what you ultimately want is to convert those visitors into customers – and if that doesn’t happen, then your marketing efforts are going to waste. There could be a million reasons for this, but a likely culprit is one most people never …
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