Email Deliverability: How to Get More Emails in Inboxes (2024)

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. In ... Continue Reading →

What Is a Good Open Rate for Email?(+ How To Measure Yours)

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through ... Continue Reading →

12 Tips to Reduce Bounce Rate and Boost Your Conversions

Do you want to reduce your website’s bounce rate? A high bounce rate can seriously affect your conversion rates. If most of your users abandon your website after just a page visit, you probably won’t have the chance to convert them into subscribers or customers. It can also signal more significant issues that can harm ... Continue Reading →

Top 9 Mailchimp Bounce Reasons

Are you trying to figure out the Mailchimp bounce reasons that are sinking your email marketing? Bounced emails can be a major problem for your business if not solved. High bounce rates can get your email account suspended or affect the deliverability of all your emails, even to valid subscribers. In this article, we’ll go ... Continue Reading →