What’s a Good Email Open Rate and How You Can Improve Yours

Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting ... Continue Reading →

12 Tips to Reduce Bounce Rate and Boost Your Conversions

Is your bounce rate too high? Do you want to reduce your bounce rate? In this article, we will share 12 proven methods to reduce your bounce rate and increase your conversions. High bounce rate is one of the most common conversion killers. If the majority of your users are abandoning your website on the ... Continue Reading →