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How to Send Subscribers an Email from Gmail with Zapier and OptinMonster

How to Send Subscribers an Email from Gmail with Zapier and OptinMonster

Do you want to automatically send your leads an email when they subscribe? This is easy with OptinMonster’s Zapier integration.

In this article, you’ll learn how to send subscribers an email from Gmail with Zapier and OptinMonster.

Before You Start

Here are some things to know before you begin:

  • Zapier integration is available with a Pro or higher subscription.
  • Zapier offers a free tier, but certain usage limits and integrations may require one of their paid plans. Zapier does offer a free trial as well so you can try it out before committing.

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Configure Zap

To send new leads an email using Gmail and Zapier, follow these steps:

  1. If you haven’t already, you will need to follow our guide to connect the OptinMonster App in Zapier as the Trigger for your Zap.
  2. Next, you’ll search for and select the Gmail action.
    In Zapier select the Gmail action
  3. Choose the Send Email option.
    Send email option in Gmail
  4. Next, select the Gmail Account you wish to connect to Zapier. If you haven’t yet connected an account select the Connect an Account button and you’ll be prompted to log in and give permission for the Gmail account you want to use.
  5. In the next step, you’ll enter details of the email that should be sent to each new lead. The To field should contain the Lead Email option from the dropdown to send the email to each new lead.
    Select New Lead for your To field when configuring the Gmail template
  6. (Optional) We recommend you send a test email from Zapier when given the option to confirm the email you receive contains all of the information you desire.
  7. Name your Zap and turn it on when you’re ready to start receiving leads to your email.
    Active Gmail Zap

 


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com