How to Add Subscribers to Google Contacts with Zapier

Do you want to keep your subscribers in your Google Contacts list? With OptinMonster’s Zapier integration its easy! This guide will show you how to automatically add your subscribers to your Google Contacts list.

NOTE: Zapier is a paid service, however they do offer a trial you can use to determine if it’s the right fit for your needs.
  1. Configure Webhook Integration
  2. Create Zapier Action
  3. Configure Google Contacts Action
  4. Setup What Information is Sent to Google Contacts
  5. Test Action
  6. Turn On Your Zap

Step 1 – Configure Webhook Integration

Create a Webhook Trigger by connecting OptinMonster to Zapier using our integration guide.

Step 2 – Create Zapier Action

Once you’ve configured a Webhook Trigger in Zapier following our Zapier integration guide, you’ll be ready to create an Action for your Zap. Select the Continue button to begin configuring your Action.

Once you've created your Webhook Zapier Trigger, you can begin configuring your Zapier Action.

Step 3 – Configure Google Contacts Action

From the Choose an Action App screen, select Google Contacts.

Note: you may need to search for this app if you haven’t previously used it in a Zap.


Next you’ll be prompted to specify what Action should happen within Google Contacts. Choose Create Contact from the options, followed by the Save + Continue button on the bottom right.


Zapier will now ask you to choose or connect your specific Gmail account. If you haven’t already connected your Gmail account to Zapier, select the Connect a New Account.


If connecting your Gmail account for the first time, a new window will open prompting you to login to your Google account and confirm Zapier can access your account. Choose the Account you want to connect.


Select the Allow button to proceed.


Once connected, click Close and continue to be returned to Action setup.


You’ll see your Gmail account available to select now. Go ahead and press the Test button to confirm the connection to your Gmail account.


Clicking the pencil icon next to your account’s name will allow you to rename the account. This can be helpful if you need to connect more than one Gmail account to your Zapier account.


Once you select the account you want to connect for this Action, select the Save + Continue button.

Step 4 – Setup What Information Is Sent to Google Contacts

On the next screen you’ll be asked to link which webhook fields are linked to which Google Contacts fields.

Clicking the icon on the top right of of the field will provide options for selecting the lead data from your campaign when appropriate.


The first thing you will need to do is determine to which list / group the new contacts will be added. If you’re just starting out with OptinMonster, it may be worth creating a specific group just for these leads.


The main field you will need to match up is at least the email field. However, you can also link up the name fields.


Additionally, you could choose to add additional details into the comments section of your contact, such as the Name of the campaign and its Slug. This may be helpful if you would like to keep tabs which campaign converted the user.


When you’re finished connecting fields, click Continue.

Step 5 – Test Action

Review the fields to be added to each new contact in Google Contacts. If you need to make additional changes, you can click the “Edit Template” link in the left sidebar to return to the previous screen. If you’re happy with your fields to be added for your new Contacts, click Create and Continue to send a test contact to yourself.


If your test was successful, you will see a green Test Successful message. Click Finish.


Step 6 – Turn on Your Zap

The final step is to turn your new Zap on!


Toggle the switch Your Zap Is… to ON.


You can verify everything is good by going to your site where your campaign is loaded. Below you will see a test with OptinMonster’s Support Email Address.


After submitting the email address on the campaign, you can see that the contact was successfully added to the Google Contacts Group.


Congratulations! You’ve now created a Zap which will add new OptinMonster subscribers to your Google Contacts!

Want to automatically send your new leads an email using your GMail account? See our guide on how to send subscribers an email from Gmail with Zapier and OptinMonster.