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How to Add Subscribers to Google Contacts with Zapier

How to Add Subscribers to Google Contacts with Zapier

Do you want to keep your subscribers in your Google Contacts list? This is easy with OptinMonster’s Zapier integration.

In this article, you’ll learn how to add subscribers to your Google Contacts list with Zapier and OptinMonster.

Before You Start

Here are some things to know before you begin:

  • Zapier integration is available with a Pro or higher subscription.
  • Zapier offers a free tier, but certain usage limits and integrations may require one of their paid plans. Zapier does offer a free trial as well so you can try it out before committing.

Configure Zap

To add leads to your Google Contacts list using Zapier, follow these steps:

  1. If you haven’t already, you will need to follow our guide to connect the OptinMonster App in Zapier as the Trigger for your Zap.
  2. Next, you’ll search for and select the Google Contacts action.
    Choose Google Contacts
  3. Choose the Create Contact option.
    Create Contact
  4. Next, select the Gmail Account you wish to connect to Zapier. If you haven’t yet connected an account select the Connect an Account button and you’ll be prompted to log in and give permission for the Gmail account you want to use.
    Connect an Account
  5. In the next step, you’ll link which OptinMonster fields are linked to which Google Contacts fields. Clicking the icon on the top right of the field will provide options for selecting the lead data from your campaign when appropriate.
    Click Field Selector Icon
  6. (Optional) We recommend you send a test to Google Contacts from Zapier when given the option to confirm the configuration of your Zap contains all the information you desire.
    Click Send Test to Google Contacts
  7. Name your Zap and turn it on when you’re ready!
    Turn on Zap

Congratulations! You’ve now created a Zap which will automatically add leads to Google Contacts from your OptinMonster campaign!


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

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Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

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Mitch Smith

Managing Director, Shockbyte.com