Are you looking for the most effective tools to grow your email list, reduce cart abandonment, and turn website visitors into subscribers and customers? Not sure whether OptinMonster or OptiMonk is the right solution for you?

OptiMonk and OptinMonster are both tools that can help you lift sales and grow your email list. If you’re not familiar with their features, the similar names can even make them difficult to tell apart.

But don’t make the mistake of assuming they’re the same.

In fact, there are some BIG differences between them. Choosing the wrong tool can mean you’re missing out on a ton of revenue.

To make sure you’re investing in the right tool and getting the results you need, see our in-depth OptinMonster vs. OptiMonk comparison below.

To help to you navigate, we’ve created a table of contents:

  1. Campaign Types and Templates Comparison
  2. Campaign Targeting Comparison
  3. Success Message Comparison
  4. Account Management Overview
  5. Documentation and Support Comparison
  6. Bottom Line: OptinMonster vs. OptiMonk

Ready? Let’s get started…

Campaign Types and Templates Comparison

Of course, the most important feature of any lead generation software is the type of campaigns you can create.

What kinds of popups and other campaigns can you actually create with OptinMonster and OptiMonk?

Let’s take a look at OptiMonk first. OptiMonk allows you to create 3 different campaign types:

  • Popup
  • Nanobar
  • Sidebar

Popups have the most templates to choose from at 14, plus a blank option you can add your own code to:

optimonk's popup templates

“Nanobars” are sticky bars that appear at the top or bottom of the browser, and stay there as the visitor scrolls. OptiMonk only has 2 templates for those, plus an option to code your own:

optimonk just has 2 nanobar templates

Then they have 3 “sidebar” templates (with no option to code your own). These campaigns actually don’t show up in your website’s sidebar, but they are like sticky popups that appear on off to the side of your page, and stay there as the visitor scrolls down.

optimonk has 3 slide-in templates to choose from

That’s it for OptiMonk.

Now let’s take a look at your choices in OptinMonster.

create new campaign in optinmonster

In the OptinMonster app, you choose from several different campaign types:

  • Popup: an effective and popular campaign that grabs attention
  • Fullscreen: a fullscreen interstitial with a call to action that can’t be ignored
  • Slide-in: similar to OptiMonk’s “sidebar” campaigns, these slide in from the side of the browser
  • Floating Bar: sticky footer or header bar that stays in place as your visitors scroll
  • Inline: these embeddable campaigns can be placed within your site’s content or sidebar

Each type works on any size screen (desktop, tablet, or mobile) has plenty of unique templates to choose from.

OptinMonster has 26+ themes just for lightbox popups. Here are just a few:

optinmonster lightbox popup templates

And here’s a quick look at some of OptinMonster’s designs for floating bars:

optinmonster floating bar campaign templates

As you can see, OptinMonster also offers quite a few powerful campaign types that aren’t available with OptiMonk. Let’s take a look at those…

Inline and Sidebar Campaigns

Used correctly, popups are powerful tools for lead generation and conversion optimization.

But what happens when a visitor closes your popup? If they change their mind, how can they sign up to your email list?

Smart business owners will give them the option to subscribe even if they didn’t opt in to the popup.

The best way to do this is by placing another campaign on your website, either within your content or sidebar. When you place a sidebar optin form on your site, you’re turning every page into a lead generation opportunity.

A simple sidebar optin like this one by ChinaImportal can add hundreds of website visitors to your funnel every month:

A single call to action using the OptinMonster yes no feature

If you’re only using popups on your website, instead of a variety of campaigns, you could be missing out on hundreds of leads.

OptinMonster gives you all the tools you need to make sure you don’t miss out on any opportunity to convert visitors to subscribers and customers.

Two-Step Yes / No Optin Forms

You may have noticed that some campaigns above feature a signup form, while others have buttons instead.

You might think that adding an extra step to your campaign means lower conversions, but Yes / No campaigns are proven to increase conversions. That’s because of the Zeigarnik Effect, which says that people who begin an action are more likely to complete it. So a visitor who clicks the Yes button is more likely to continue the process and sign up for your email list.

OptiMonk has 3 popup templates that have Yes / No buttons (also called two-step or multi-step optins) instead of an optin form.

But with OptinMonster, you’re not limited like that. You can actually enable the Yes / No view for ANY campaign.

Here’s how you enable it:

optinmonster two-step campaign with yes/no buttons

This is a powerful option to have.

A simple yes/no optin like this one by Salt Strong converts 10% of of all visitors on the entire website:

saltstrong delivered good mobile seo and a great user experience with optinmonster

ChinaImportal increased conversions from 2% to 20% just by adding a yes/no step to their optin form.

By just clicking the switch to enable Yes/No, you can see HUGE increases in your conversions.

If you’re serious about growing your business, you definitely don’t want to miss out on this feature.

Content Locker

Here’s another can’t-miss feature OptinMonster offers: you can turn any Inline campaign into a Content Locking campaign.

optinmonster content locking option

This is a powerful type of optin form that locks away your most valuable content until the visitor enters their email address. We’ve seen sites like get 11,000+ subscribers in just one month with ONE content locking campaign.

This simple content locking campaign by Whole Whale converts a whopping 21.42% of all visitors:

Content locking is another quick-win tool you’re going to want access to if you’re serious about building your list.

Event Countdown Timer

Another important feature that’s worth a mention here is the countdown timer.

OptiMonk does have a countdown timer. You can enter in how many hours and minutes the countdown timer starts with.

optimonk countdown timer settings

OptinMonster has a countdown timer you can add to any campaign using the drag and drop builder.

optinmonster countdown timer drag and drop

You choose the length of the timer in days, hours, minutes, and seconds.

optinmonster dynamic countdown timer

But what if you want your timer to count down to a specific event, like the end of holiday sale?

OptinMonster has that option, too. Just select Static as your countdown type, and select the date and time the countdown should end.

optinmonster static countdown timer for events and sales

Especially combined with OptinMonster’s campaign scheduling feature, this is a great tool for:

  • boosting event registrations
  • promoting holiday sales and special offers
  • advertising webinars, conferences, and more

LifterLMS added a simple countdown timer like this to their pricing page and unlocked $23,700 in sales in just 5 months.

After you’ve designed your campaign, the next step is to decide who should see it.

Next, let’s take a look at OptiMonk vs. OptinMonster targeting features.

OptinMonster vs. OptiMonk Campaign Targeting Comparison

The more personalized your campaigns are for each visitor, the more conversions you’ll get.

So, what kind of targeting tools do OptinMonster and OptiMonk offer?

Both OptinMonster and OptiMonk offer powerful targeting options like:

But OptinMonster alone offers these more advanced features:

Let’s take a closer look at how these targeting options can skyrocket your conversions and boost your revenue.

AdBlock Detection
Did you know that 615 million devices now use ad blocking? In 2016, Adblock usage grew 30% globally, and it only continues to rise.

ad blocking stats

If you’re relying on ads for your revenue, that means you’re taking a big hit to your bottom line – and it’ll only get worse.

OptinMonster can help you bypass AdBlock, AdBlock Plus, and other ad blockers to recover that income.

With OptinMonster’s smart AdBlock Detection, you can display a targeted message for AdBlock users to whitelist your site if they’re using an ad blocker, so that you can recover that lost revenue. Around 77% of people will turn off ad blockers if you ask – which means an instant revenue boost for your business.

Cookie Retargeting

Retargeting your customers can help boost revenue up to 4x. If you’re NOT using retargeting as a marketing strategy, you’re missing out on a lot of revenue.

With Cookie Retargeting, you can take the information you already have about your website visitors to improve content personalization, reclaim lost profits, and boost sales.

You can use information from your email marketing or CRM software like Infusionsoft and Hubspot to customize campaigns for repeat visitors, and create special promotions for those who have opted in. With cookies, it’s possible to target special promotions according to your visitors’ age, gender, location, and more.

WordPress Category and Tag Targeting

If you’re using WordPress, this is another conversion-boosting trick you definitely want in your toolbox.

By targeting your campaigns based on the type of content a visitor is viewing, you’re giving them exactly what they’re interested in at the exact moment of interest.

Interest-based campaigns are incredibly high-converting, so don’t miss out on this feature.

Device-Based Targeting

Mobile traffic has already outgrown desktop traffic, and it’s still on the rise. If you don’t have an effective strategy for capturing leads on mobile, you could be ignoring most of your potential leads and buyers.

Your visitors’ behavior on desktop and mobile devices isn’t the same.

That’s why it’s crucial to have the option to target your campaigns specifically for desktop or mobile users.

OptinMonster allows you to easily target select devices:

optinmonster device based targeting rules

OptiMonk doesn’t have this option. In fact, all their popups display on all devices, so you could be scaring away mobile visitors with popups that aren’t meant for them. You could even be penalized by Google’s Mobile Popup penalty, and lose your traffic from search engines.

OptiMonk’s few Nanobar and Sidebar templates will only work on desktop, so you’re missing out on those mobile conversions.

And you could be missing out on a LOT of them.

Floating Bars can be incredibly effective for mobile lead generation. Salt Strong increased conversions 185% using mobile campaigns created with OptinMonster, while still increasing their organic traffic from mobile users.

With mobile traffic on the rise, you don’t want to hold yourself back with a tool that doesn’t give you these device-targeting options.

And/Or and Multiple Rulesets

OptinMonster’s Display Rules are what makes it such a powerful conversion optimization and lead generation solution.

OptinMonster gives you full control over your campaign with the ability to add “and/or” conditions, plus multiple rulesets.

Here’s how it works: In one ruleset, you select all the triggers for your campaign to appear. All the triggers you select for that ruleset need to be fulfilled in order for it to appear.

For example, if you select “after 10 seconds” and “after scrolling 50% down the page,” the campaign will only trigger if the user has been on the page for 10 seconds AND scrolled 50% down.

You can also choose an “or” rule, so that the campaign will appear if either condition is met.

and or display rules

But what if you wanted to display this campaign with different triggers on another page? For example, you could decide to show the campaign sooner, or have it triggered on Exit Intent, on a page that has a high bounce rate from organic searches.

That’s no problem with Rulesets – you can create as many separate rulesets as you need.

optinmonster multiple rulesets

This gives you the flexibility you need to target multiple segments of your audience with one campaign.

Now let’s take a look at what happens AFTER your visitors convert…

OptinMonster vs. OptiMonk Success Message Comparison

What do your visitors see after they submit their email address or click on one of your campaigns?

The moment after a visitor subscribes is a huge opportunity. That’s because they’ve already shown interest in what you have to offer, and they’re ready to take the next step.

With the right success message, you can take advantage of that opportunity to deepen that new relationship even more.

So, what kind of success message options do OptinMonster and OptiMonk give you so you can take advantage of this opportunity?

For most of their templates, OptiMonk allows you to edit the button text and decide whether the button should close the popup or redirect to another page. Some allow you to turn a subheading on or off, too.

optimonk success options

OptinMonster, on the other hand, gives you a few more advanced options.

You’re able to choose an action for every button or optin form in your campaigns, including showing a different campaign view, closing the campaign, or redirecting the user to another page.

form success actions

For every campaign template, there’s a matching success view. It’s also completely customizable with the drag and drop builder.

optinmonster success view

You can easily customize your success view to:

  • Offer an immediate digital file download
  • Display a video to make a personal connection and give your visitors further instructions
  • Entice your new subscribers to like your Facebook page or follow you on Twitter
  • Instruct visitors to complete the double opt-in signup process and whitelist your emails
  • …and lots more

OptinMonster also offers a few more advanced options for making the most of your success messages:

  • Smart Success: Avoid annoying your visitors by providing smart subscriber recognition – a way to recognize people who have already signed up so you can offer them something new.
  • Success Tracking and Retargeting Scripts: Automatically serve a Facebook ad pixel, AdWords pixel, or whatever script you want when users subscribe, so you can easily retarget warm leads and put your marketing strategy on automatic.

This is a HUGE opportunity that you don’t want to miss out on.

Now that you’ve seen the options to create and customize your campaigns, let’s take a look at some details in how you manage your account.

OptinMonster vs. OptiMonk Account Management Overview

If you manage multiple websites, or have clients you create campaigns for, then OptiMonk won’t make it easy for you.

You have the option to share your account only with other OptiMonk users. That means that ALL users need to pay for separate OptiMonk accounts in order to access yours, even if they don’t need one.

This is the only way to share access to campaigns without giving them access to your login information, billing details, and more.

optimonk account sharing

On the other hand, OptinMonster offers Sub-Accounts with four levels of user roles. You can easily give access to your co-workers, clients, and others you work with.

They don’t need to pay anything, and it’s secure: they only get access to what they need.

optinmonster subaccounts

There are 4 different roles:

  • Viewer: Can view, but not make changes to, campaigns for a specific website(s).
  • Author: Can create, but not publish, campaigns for a specific website(s).
  • Manager: Can create and publish campaigns only for assigned website(s).
  • Admin: Has full access and permissions for everything.

This is a great feature for agencies, who can give each client access to their own campaigns while preserving the privacy of other clients.

There’s also an Activity Log so you can monitor every action taken on your account.

Finally, how easy is it to get started with OptinMonster vs. OptiMonk? Let’s take a look at the documentation and support available for each.

Documentation and Support Comparison

It’s important to have easy access to the information you need so you can get started as quickly as possible.

That means in-depth and easy-to-understand documentation, and fast and helpful support.

Let’s see how OptinMonster vs. OptiMonk measure up.

OptiMonk Documentation and Support

OptiMonk has a Help section on their website that provides short answers to common questions.

an optimonk doc

Unfortunately, many of these articles are very short and don’t provide enough detail to be helpful. Many of them haven’t been updated in years, and some are filled with typos and grammatical errors that make them hard to understand.

For DIY users, there isn’t much help in OptiMonk’s documentation. Instead of doing things yourself, you’ll have to open a support ticket and wait for a response.

OptinMonster Documentation and Support

OptinMonster documentation features 200+ articles that walk you through everything from creating your first campaign, to integrating with dozens of email services providers, to advanced lead generation techniques like setting up MonsterChains to display campaigns based on your visitors’ response to other campaigns.

Here’s OptinMonster’s documentation on the exact same topic as the short OptiMonk example above:

example of an optinmonster doc

If your question isn’t answered in the documentation, you can open a private support ticket and email a support team member one-on-one.

open an optinmonster support ticket

Official support hours are Monday through Friday, 9am – 5pm EST. Typically, tickets are responded to within 24 hours and even faster during official support hours.

Bottom Line: OptinMonster vs. OptiMonk

So, which lead generation and conversion optimization tool is the best choice for you?

If you…

  • Are serious about building a targeted email list
  • Need to reduce shopping cart abandonment and recover lost sales
  • Want to maximize your conversions and revenue

…then OptinMonster is the tool you need.

OptinMonster’s more powerful features like multiple Campaign Types, Content Locking, Countdown Timers, Device-Based Targeting and more are incredibly effective for growing your email list, generating leads, and instantly lifting revenue.

Click here to get started with OptinMonster today.


View All Features
Campaign Types
Lightbox Popups
Floating Bar
Slide-in Scroll Box
Mobile-Only Popups
Sidebar Campaigns
Inline / After Post Campaigns
Fullscreen Campaigns
Two-Step Yes/No Optins
Content Locker
WordPress Widget
Campaign Customization
Professionally Designed Templates 99+ 20
Phone Field
Sound Effects
Campaign Targeting & Triggers
Onsite Retargeting®
WordPress Tags & Categories
AdBlock Detection
Timezone Targeting
Cookie-based Targeting
Device-based Targeting
Success Message Customization
Success Message Editing
Smart Success Display for Subscribed Visitors
Success Tracking and Retargeting Scripts
Split Testing
Split Test Campaigns
design only
Account Management
Sub-Accounts 4 user roles 2 user roles
User Activity Log
Archive Campaigns
Recover Deleted Campaigns
In-Depth Documentation
Video Tutorials

Outstanding OptinMonster Features

OptinMonster has everything you need to grow your email list. Here are the features that makes OptinMonster the most powerful customer acquisition & lead generation platform.
Create Beautiful Forms with OptinMonster Builder
Design and Customization
Design Beautiful Forms That are Proven to Convert
Start with our high-performing templates and make them yours. Our design builder gives you full control of the messaging and branding.
  • Mobile Friendly
  • Multiple Form Types
  • 65+ Pre-Made Templates
Targeting and Personalization
Show Personalized Messages at the Right Time with Behavior Automation
OptinMonster's powerful targeting and segmentation engine lets you show personalized messages based on user's behavior to maximize engagement, conversions, and sales.
  • Advanced Page Level Targeting
  • Custom Display Rules
  • Dynamic Text Replacement
OptinMonster A/B Testing Feature
Conversion Analytics
Easily A/B Test Your Ideas and Make Data-Driven Decisions
OptinMonster’s A/B testing feature helps you eliminate the guess work by letting you try different headlines, content, layouts, and styles to see what converts best.
  • Multivariate Testing
  • Built-in Conversion Analytics
  • Get the Stats that Matter

OptinMonster by the Numbers

Visitor Sessions Optimized
21.4 Billion
Optins Served
1m+ Thousand
Sites Using OptinMonster
217 Million
[Case Study]
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