
Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …

TL;DR To build an email list from scratch, you need 4 things: an active website, an opt-in form tool like OptinMonster, an email marketing service like Constant Contact or Brevo, and a freebie lead magnet to entice subscribers. Here’s a super simple 6-step process to building your email list from scratch: 1. Set up your …

High-converting landing pages don’t happen by chance. They follow time-tested best practices that balance design, psychology, and user intent. In this guide, we’ll walk through 18 landing page best practices, complete with examples, so you can create pages that attract attention and drive action Why You Need a Landing Page A landing page is a …

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