
Do you want to learn how to master retargeting ads for Shopify to drive more sales at a lower cost? Ad retargeting is one of the most efficient ways to grow your business. Not only does it bring your online store more leads, but it also lowers your average cost-per-click (CPC). That means getting more …

Are you confused by all the reports available in Shopify Analytics? There’s tons of data available in Shopify Analytics that can help you make strategic decisions for your business. But first you have to understand the reports you’re reading. In this article, we’ll go over the basics of Shopify’s marketing reports so you can understand …

The holiday shopping season is by far the most profitable time of the year for online retailers, and it’s never too early to start planning for Black Friday, Cyber Monday, and other holiday promotions. During November and December 2024, online spending increased by 8.7% from the previous year, reaching a whopping $241.4 billion. Here at …

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