There’s not one successful company in this world that doesn’t create P&L (Profit and Loss) statements on a regular basis. A smart entrepreneur knows that each penny needs to be carefully tracked, because numbers say more than anything else in business. Numbers dictate decisions. A poor understanding of finance or a poor interpretation of how …
Creating campaigns and advertising in general can be tricky. Some strategies work, some don’t. This game of ‘figuring things out’ is not always fun. There are days when nothing goes well and success seems to be put aside for a few lucky businesses. But the time when advertising was a gamble is long gone. …
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