Author: Jennifer Butler Keeton
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Checkout Optimization: 20 Best Ways to Recover Lost Sales
Continue reading: Checkout Optimization: 20 Best Ways to Recover Lost SalesDo you want to optimize your website’s checkout process and increase your revenue? Checkout optimization is vital for any eCommerce company. Without it, you’ll lose sales due to poor customer experience. After all, 70.19% of online shopping carts are abandoned. That’s according to the Baymard Institute, which has compiled 49 different cart abandonment studies. In …
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B2B Email Marketing: Explanation, Best Practices & Examples
Continue reading: B2B Email Marketing: Explanation, Best Practices & ExamplesWould you like to improve your B2B email marketing so you can nurture more leads into customers? Do you also want to use your B2B emails to improve customer retention and increase revenue? Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact, 50% of US B2B marketers say …
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How to Price a Product: Pricing Strategies, Models, & Best Practices
Continue reading: How to Price a Product: Pricing Strategies, Models, & Best PracticesDo you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers, …
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Email Remarketing: Definition, Guide, & Examples
Continue reading: Email Remarketing: Definition, Guide, & ExamplesDo you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A …
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