What Is Lead Generation? Lead generation is the process of attracting and capturing potential customers’ interest in your product or service, with the ultimate goal of turning that interest into paying customers. In the digital world, this usually means collecting contact information like names, email addresses, or phone numbers through forms, popups, or landing pages. …
Do you want to increase your sales qualified leads? Using a product demo or a free consultation as your lead magnet–combined with a high-converting optin form–is an effective way to capture high-quality leads from your website. In this case study, we’ll share how one company used OptinMonster to increase its sales qualified leads by 141% …
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