Lead Generation 101: A Beginner’s Guide into Acquiring Quality Leads

Welcome to the world of Lead Generation – a game-changing approach that fuels business growth in today’s competitive landscape. With 61% of marketers finding lead generation their biggest challenge and 79% making it their top content marketing goal, its importance cannot be overlooked. Whether you’re new to the world of inbound leads or looking to ... Continue Reading →

6 Lead Nurturing Mistakes That Are Killing Your Conversions

Struggling to turn leads into paying customers? Smart marketers know that conversions are dependent on how well you nurture your leads. Visitors need to be engaged from the moment they join your email list to when you hit them with your sales pitch. Every step of the customer’s journey should be included in your lead ... Continue Reading →

Drip Email Campaigns: A How To For Successful Lead Engagement

Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. ... Continue Reading →