Tag: content marketing ROI

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will ... Continue Reading →

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. Otherwise, you’re just guessing about what works and could be ... Continue Reading →