How to Use WordPress Shortcodes with OptinMonster

OptinMonster allows you to easily use Shortcodes from your WordPress plugins or theme with our templated campaigns. Follow our documentation to learn how to use WordPress Shortcodes with OptinMonster.

  1. Add Your Shortcode
  2. Refresh Campaigns in the OptinMonster API Plugin
  3. Go Live
  4. View & Test Your campaign
  5. Making Style Adjustments (optional)
IMPORTANT: In order to use shortcodes in your campaigns you must also use the OptinMonster API WordPress plugin.

Step 1 – Add Your Shortcode

In this demo we’ll add a WPForms shortcode, so we can copy the shortcode for our form after selecting the Embed button in the plugin’s form builder.

Copy Shortcode

Once you’ve copied the shortcode go to your campaign and add an HTML element to your campaign.

HTML element

Add the shortcode in the HTML box.

Paste Shortcode

Note: The Campaign Builder will not show you a live preview of the parsed shortcode; no need to worry that the shortcode appears in the preview exactly as you pasted it into the Custom HTML field.

Save the changes to your campaign before proceeding.

Step 2 – Refresh Campaigns in the OptinMonster API Plugin

Before the campaign can display the shortcode it contains, the campaigns list in the OptinMonster API plugin needs to be refreshed.

IMPORTANT: Refreshing your Optins in the OptinMonster Plugin needs to be done every time you add, edit or remove a shortcode from the campaign.
Did you know?: With OptinMonster’s Plugin, you can use our Advanced Targeting Rules to target WordPress Categories, Tags, and more. Learn how our WordPress Plugin and Display Rules work together.

Navigate to the WordPress Admin > OptinMonster > Campaigns tab view and select the Refresh Campaigns button.

Refresh Campaigns

Step 3 – Go Live

Next, in the OptinMonster plugin, select the Go Live link for your campaign to output the embed code across your site.

Go Live

NOTE: The OptinMonster API plugin controls where the embed code is placed throughout your site. For specific page targeting we recommend you use the Display Rules in the Campaign Builder.

Step 4 – View & Test Your Campaign

Go ahead and load the front-end of your site where you’ve specified the campaign should load to ensure the shortcode is being correctly parsed.

Shortcode Campaign Example

Step 5 – Make Style Adjustments (optional)

You may wish to add CSS to control the appearance of the campaign’s contents.

You can easily add CSS to your  campaign in the Display Settings panel’s Custom CSS field. See our custom CSS guide for more information.

Custom CSS

Save any changes before returning to the front-end of your site to view the updated campaign.

That’s it! Using shortcodes from WordPress allows you to very quickly create a customized campaign to fit your needs!

Want to track conversion stats for your custom form? See our guide on how to track conversions when using a custom form!


Q: What if I’m manually adding the embed code to my site? What if I’m using Google Tag Manager to display my campaigns on my site?

A: If you’re manually adding the embed code or using Google Tag Manager instead of the OptinMonster API plugin for WordPress the shortcodes will not be parsed in your campaigns. If you want to use shortcodes in your campaigns you’ll need to use the OptinMonster API plugin to control where the campaigns appear on your site instead.

Q: Do I need to use both the WordPress Plugin and the Display Rules?

A: Learn how our WordPress Plugin and Display Rules work together.