We’ve all been there before, sitting on the line with some company’s customer service department. We call, we wait, and we hear the same message over and over again: “Your call is very important to us. Please stay on the line.” An hour later and you’re still waiting to speak with someone while your dinner …
When you think of the brand Nike, what comes to mind? If you’re like most people, it’s probably the famous swoosh logo and the tagline “just do it.” But the last thing that pops in your head is the name of Nike’s creator, Phil Knight. In fact, most people probably couldn’t even identify Phil Knight: …
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