How to Integrate OptinMonster with Matomo

Do you use Matomo to understand how visitors interact with your website? Great news! You can connect OptinMonster to your Matomo account to see how your campaigns are performing.

In this guide, we’ll walk you through how to set up event tracking in Matomo for your OptinMonster campaigns.

Before you start, you’ll need to have an active Matomo account and install Matomo tracking code to your website.

Adding the Tracking Code

To get started, we’re going to use a code snippet. Think of it as a little messenger that tells Matomo every time one of your OptinMonster campaigns is shown to a visitor (an impression) or when a visitor signs up through one (a conversion). This lets you track your campaign’s success without ever leaving your Matomo dashboard!

1. First, you’ll need to copy the entire code snippet below.

2. Paste the embed code into your site template file just before the closing </body> tag.

Viewing Your Data in Matomo

Great job! Now that the code is in place, OptinMonster will begin sending your campaign events over to Matomo. Here’s how you can find and understand that data. You can view all your campaign events by navigating to the Behaviour > Events section in your Matomo dashboard. Matomo’s official documentation offers a more detailed look at how to find and use event reports.

Within the report, your campaign data is tracked using the following labels:

• Event Category: Your OptinMonster campaign’s name.
• Event Action: Either om_impression or om_conversion.
• Event Name: The unique ID of your OptinMonster campaign.

You can also see these events in the Visits Log when looking at an individual visitor’s journey through your site.

View native analytics for your campaigns in OptinMonster following this guide

FAQs

What if I don’t see any data in Matomo?

Don’t worry, sometimes it can take a little while for new data to show up. First, try clearing your website’s cache and your browser’s cache. Then, visit your site in a private or incognito browser window to trigger a campaign impression. If you still don’t see anything after an hour, it’s a good idea to go back and double-check that the code snippet was pasted into the correct location and that all your changes were saved.

What do the om_impression and om_conversion event actions mean?

These are the two types of events OptinMonster sends to Matomo to track your campaign’s performance.

• om_impression: This event is recorded every time a campaign is successfully displayed to a visitor.
• om_conversion: This event is recorded when a visitor completes the goal of the campaign, such as submitting a form or clicking a button.

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If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!