Lead generation is more than just capturing email addresses. It’s about connecting with real prospects that have the potential to become paying customers. Businesses owners and marketers need to know and understand their leads. So when doing a lead generation campaign, the focus should be on gathering as much information as possible about your audience… ... Continue Reading →
Marketing experts are constantly preaching that capturing attention is vital. We agree. However, getting eyeballs on your ads or traffic on your website is not enough. In fact, that’s the bare minimum. In a world where most markets are saturated, the goal of the “marketing game” is to KEEP attention. If you have visitors on ... Continue Reading →
Marketing is all about testing. Trying different strategies and tactics to see what makes people take action in a favorable way for your company. The more you test, the better you’ll understand how to persuade your audience. However, a lot of companies don’t know what to test. They don’t know what they should try in ... Continue Reading →
The vast majority of businesses selling digital products or services online are leaving money on the table. Potential sales that could double their revenue in a matter of weeks. Money they have no clue about… hidden in plain sight. They could tap into this additional income with close to zero investment, just by changing the ... Continue Reading →
Despite popular belief, lead generation is more about quality than it is about quantity. An email list of 1000 people can outperform and outsell a list of 50,000. Why? Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting ... Continue Reading →
There’s not one successful company in this world that doesn’t create P&L (Profit and Loss) statements on a regular basis. A smart entrepreneur knows that each penny needs to be carefully tracked, because numbers say more than anything else in business. Numbers dictate decisions. A poor understanding of finance or a poor interpretation of how ... Continue Reading →
