TL;DR: OptinMonster + Beehiiv is Your High-Growth Engine
Beehiiv lets you publish and own your audience.
With OptinMonster, you can actively convert more of your existing traffic into engaged Beehiiv subscribers.
Today, I’m excited to announce our new OptinMonster integration with Beehiiv, the leading Newsletter platform to power your lifestyle and business. Now you can stop relying on overly-simplified forms and start capturing subscribers based on real behavior.
Key Takeaways:
1. Standard Forms vs. Behavioral Targeting: Beehiiv’s native forms are excellent for placement, but OptinMonster focuses on when and how you ask. We use advanced triggers like Exit-Intent® and Geo-Location to ask visitors to subscribe at the exact right moment.
2. Strategic Segmentation is Built-In: You can automatically tag subscribers based on the campaign they converted on (e.g., OM_Pricing_Exit or OM_Blog_Content). This lets you trigger hyper-relevant welcome sequences in Beehiiv immediately.
3. Stop Annoying Loyal Readers: I’ll show you how to use simple display rules and URL parameters (?omhide=true) to hide campaigns from people who are already subscribed.
If you’re serious about maximizing your growth rate, read on. I promise you’ll find 3 actionable strategies you can set up today.
Your Beehiiv newsletter shouldn’t be this hard to grow.
If you’re publishing consistently but subscriber numbers aren’t moving, the problem usually isn’t your writing. It’s how you’re capturing attention. Static signup forms don’t compete in today’s creator economy. They wait. Visitors leave. Growth leaks.
That stops now.
OptinMonster now integrates directly with Beehiiv, giving you conversion-focused tools like Exit-Intent® Technology and advanced targeting to capture high-quality subscribers before they disappear.
Beehiiv is the engine.
OptinMonster is the accelerator.
Keep reading to learn more.
Why use the Beehiiv Integration for OptinMonster when Beehiiv Popups exist?
This is the first question you’re probably asking, and it’s a smart one.
Beehiiv’s popups are perfectly fine for getting started. They work, they look clean, and they get the job done if your goal is simply to have a signup box or simple Beehiiv popup somewhere on your site.
But, if you want fast growth (if you want to capture the maximum number of leads from your existing traffic), you need a conversion toolkit, not just a static form.
The difference between a standard form and a conversion toolkit comes down to when you ask and who you ask.
Beehiiv’s native tools focus primarily on design and publishing. OptinMonster focuses entirely on behavioral science and conversion rate optimization.
We add the specialized “pollen” of advanced targeting and triggers, turning casual browsers into your most loyal subscribers.
The Conversion Gap: Standard Forms vs. Behavioral Targeting
Here’s the practical difference between Beehiiv’s popups and a dedicated conversion engine.
| Feature | Beehiiv Popups | OptinMonster Conversion Toolkit |
|---|---|---|
| Primary Goal | Display a static signup form. | Capture leads based on user behavior. |
| Design Flexibility | Limited templates, basic customization. | 700+ templates, drag-and-drop builder, total control. |
| Targeting Options | Basic page-level targeting. | Advanced: Exit-Intent®, Geo-Location, Device, Referrer, On-Site Retargeting. |
| Triggers | Time-based or scroll-based. | Highly specific: Inactivity, Click Triggers, Exit-Intent®, Time on Page. |
| Campaign Types | Embedded forms, standard popups. | Lightbox Popups, Slide-Ins, Floating Bars, Gamified Spin-a-Wheel, Fullscreen Welcome Mats. |
Most websites convert only a small fraction of their visitors into newsletter subscribers. Industry benchmarks consistently show that average email signup conversion rates sit around 1–2% for standard website forms. Which means the vast majority of visitors never join a list, even if they find the content valuable.
Research into opt-in performance also shows that static or passive forms underperform because they rely on visitors being ready to subscribe the moment they land. In practice, most people browse, skim, or prepare to leave without ever interacting with a form. As a result, it’s common for 80–99% of site traffic to leave without subscribing when no behavior-based prompts are used.
If you’re serious about growth, you can’t afford to let most of your visitors leave without being asked to subscribe at the moment they’re most likely to say yes.
That’s the advantage OptinMonster gives you.
How Does the OptinMonster + Beehiiv Integration Work?
Connecting the two systems is straightforward. We designed the integration to be simple and powerful, meaning you can get high-performance campaigns running in minutes.
The core functionality involves two key elements: Publications and Tags.
1. Connect Your Beehiiv Account
In your OptinMonster dashboard, you’ll connect your Beehiiv account using an API key, which you can grab easily from your Beehiiv settings. Once connected, OptinMonster can communicate directly with your Beehiiv audience.
Don’t have a Beehiiv account yet? Get started today with a free, 14 day trial and 20% off your first 3 months!
2. Choose the Publication
Beehiiv uses the term “Publication” to refer to your newsletter or audience list. When you build a campaign in OptinMonster, you simply select which Beehiiv Publication you want the new subscriber to be added to. This is just like selecting a “List” in other email service providers.
3. Add the Tag (Your Strategic Advantage)
This is where you gain real strategic control.
When a visitor signs up through an OptinMonster campaign, you can automatically assign a Tag to that subscriber in Beehiiv.
For example:
- A user who signs up via an Exit-Intent popup on your pricing page might get the Tag: OM_Pricing_Exit.
- A user who signs up via a Slide-In on your blog might get the Tag: OM_Blog_Content.
These tags are what you use inside Beehiiv to trigger automations, segment your audience, and personalize your content.
This lets you immediately send a welcome sequence specifically tailored to the campaign they just converted on. That’s intelligent marketing.
What Are the Best Ways to Use This Integration for Growth?
The goal isn’t just to add more popups; it’s to add smarter popups. Here are 3 strategies I recommend setting up right away to maximize your Beehiiv growth.
1. Stop the Swarm from Leaving with Exit-Intent®
The single biggest conversion tool we offer is Exit-Intent® Technology. It detects when a visitor is about to leave your site and automatically triggers a targeted campaign before they bounce.
The Strategy: Deploy a high-value offer (like a free guide, a checklist, or a “best of” content roundup) using a Fullscreen Welcome Mat or a Lightbox Popup triggered only by Exit-Intent.
Why it works: You’re catching people who had already decided to leave without taking action. You have nothing to lose and everything to gain. This is the ultimate “guard the hive” strategy.
2. Segment Subscribers Based on Content Interest
If you run a Beehiiv publication covering multiple topics (say, finance, marketing, and productivity), you shouldn’t treat all subscribers the same. They have different interests, and your welcome sequence should reflect that.
The Strategy: Use OptinMonster’s Page-Level Targeting to show different campaigns based on the category of the page they are viewing.
- On all pages tagged “Finance,” show a campaign offering a “Top 5 Finance Tips” download. Tag the subscriber Finance_Interest.
- On all pages tagged “Productivity,” show a campaign offering a “Weekly Productivity Planner.” Tag the subscriber Productivity_Interest.
This not only increases conversion rates (because the offer is hyper-relevant) but also gives you immediate, accurate segmentation in Beehiiv. You can then deliver content that feels hyper-personalized from day one.
3. Use Gamification to Boost Engagement
Sometimes, a standard form just doesn’t cut it. Gamification adds an element of fun and curiosity that dramatically boosts engagement. People are naturally drawn to games.
The Strategy: Set up a Spin-a-Wheel campaign that offers various incentives, like a 10% discount, a free resource, or early access to content.
Why it works: People are more likely to interact with a game than they are with a static box. You still capture the email, and you can tag them based on the prize they won, allowing you to fulfill the incentive through Beehiiv automations. It turns lead capture into a small, delightful experience.
These are just 3 of the many ways you’ll be able to use this integration to fuel your email marketing growth.
FAQ: Keeping Your Campaigns Clean and Targeted
How do I hide campaigns from existing Beehiiv subscribers?
You can use OptinMonster’s display rules to hide campaigns from existing subscribers in a few key ways:
A. Cookie-Based Display Rules
The simplest way is to use a success cookie. When a visitor successfully subscribes through an OptinMonster campaign, we drop a cookie in their browser. You can then set a display rule on all future campaigns that says, “Do not show this campaign if the success cookie is present.” This works well for most returning visitors.
B. Hiding Campaigns via URL Parameter
If you link directly to your site from a Beehiiv email, you can use a special URL parameter to make sure no OptinMonster campaigns fire for that session.
When linking from your Beehiiv newsletter back to your website, simply add ?omhide=true to the end of the URL.
Example: Instead of linking to https://yourwebsite.com/new-post, link to https://yourwebsite.com/new-post?omhide=true.
This tells OptinMonster to disable all campaigns for that specific page load. It gives your existing, loyal subscribers a clean, uninterrupted reading experience, which is exactly what they deserve.
Can I use OptinMonster to promote multiple Beehiiv newsletters?
Absolutely. If you manage several distinct publications within your Beehiiv account, you have a couple of options.
You could set up a single OptinMonster campaign (like a Fullscreen Welcome Mat) and use our Form Fields to let the visitor choose which publication they want to join.
Alternatively, you can create separate campaigns, each targeting a different segment of your site, and connect each campaign to a different Beehiiv Publication. This gives you maximum flexibility and control over your audience segmentation.
Start Capturing More Beehiiv Subscribers Today
You’ve built a world-class home for your content with Beehiiv. That’s the heavy lifting. Now, you need elite precision tools to make sure every visitor sticks around, turns into a subscriber, and helps your ecosystem flourish.
The integration between OptinMonster and Beehiiv is designed to give you that strategic advantage. It’s about moving beyond standard signup forms and using behavioral science to capture the leads that usually fly away.
Until next time,
Angie and the OptinMonster Team
PS. Would you like to get started using Beehiiv today? They’ve created a special offer just for OptinMonster! Click here to start your 14-day Beehiiv trial + get 20% OFF for 3 months now!
