Lead Generation on Autopilot
with Effortless Content Locking

Turn your best content into a lead-generation machine. With OptinMonster’s Content Lock, you can quickly grow your email list by gating high-value content, making sure you only attract qualified leads.

Turn Visitors into Subscribers with Content Lock

Gating content is one of the easiest ways to convert visitors into subscribers. With OptinMonster’s Content Lock, you can take your most valuable content and use it to drive more email signups. By hiding part of an article, you create a powerful incentive for visitors to engage and take action.

Turn high-value content into lead magnets

OptinMonster’s Content Lock lets you hide valuable parts of your content until visitors subscribe. This encourages people to sign up and ensures you’re capturing leads from those who are genuinely interested in what you offer.

  • Gate any portion of your content to capture more subscribers.
  • Build your email list faster with gated content that visitors can’t resist.
  • Convert casual readers into loyal subscribers with less effort.

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

As a professional marketer with numerous clients, I have exactly .02 seconds per day to work on my own projects. The ability to set up OptinMonster quickly and see its effectiveness the same day is powerful. As an SEO expert, I’m great at getting traffic but converting it was always harder. But NOT ANY MORE!

Brendan Hufford headshot

Brendan Hufford

Owner, BrendanHufford.com

In my opinion, OptinMonster does everything better than other similar platforms. Before using OptinMonster, we were collecting around 2,000 subscribers a month from the blog at BrianTracy.com. Now, we collect around 4,500.

Ryan Moore

Ryan Moore

Content Manager, Brandetize

Popular

Increase email signups with minimal effort

Content Lock allows you to make the most of your existing content. Instead of creating new resources, simply hide portions of your best-performing content and ask for an email address in exchange for full access.

  • Use Page-Level Targeting to transform your most popular blog posts into lead-generation tools.
  • Save time and resources by using your existing content.
  • Add Smart Tags to your campaigns to capture high-quality leads with personalized messages.

Increase the perceived value of your content

Visitors see the gated content as exclusive, making them more willing to subscribe. This creates a sense of scarcity and positions your content as something worth accessing.

  • Create a sense of exclusivity by hiding premium content behind an opt-in.
  • Boost the perceived value of your content, encouraging more sign-ups.
  • A/B test different types of content-locking campaigns to see which content is perceived as valuable based on what actions your readers are willing to take (subscribe, pay a flat fee, pay a subscription).

Start Getting More Leads & Sales Today with OptinMonster!

Create and launch smart capture forms today in minutes. What are you waiting for?

Monetize content with premium gating

Not only does Content Lock help grow your list, but it also allows you to monetize your site. Offer paid memberships or paid access to generate revenue directly from assets you already have.

  • Create an additional revenue stream for your blog or business by putting content behind a paywall.
  • Offer membership access for exclusive articles or reports.
  • Create desire by offering snippets of high-value content and asking for a small fee for access to the full version.

Our Customers Love OptinMonster

Thousands of marketers trust OptinMonster’s Content Lock and other features to grow their email lists and improve lead quality. Here’s what some of them are saying:

OptinMonster played a huge role in growing my email list from 0 to 11.3k in my blog’s very first year. Before OptinMonster, I was getting just a few email subscribers/day – now I’m adding over 3,000 subscribers to my list every month. It’s also great for custom page-level affiliate offers to drive sales. I can’t recommend it enough.

adam enfroy headshot

Adam Enfroy

Owner, AdamEnfroy.com

OptinMonster’s robust capabilities have allowed us to circumvent challenges with our custom tech stack, and deploy personalized messaging and optin campaigns at scale. We’ve been very pleased with the results.

Michael Epstein

Chief Marketing Officer , AutoAnything

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com


Get Cost-Free Lead Generation with Content Lock

OptinMonster’s Content Lock helps you make the most of your existing content by turning it into a powerful lead-generation tool. By gating your most valuable content, you increase the perceived value of your offerings and drive more subscriptions from interested visitors. The best part? It’s easy to implement with no coding required.

Additionally, Content Lock integrates with Google Analytics, giving you in-depth insights into which content pieces are performing best. Use this data to refine your content strategy and increase conversions over time. Need more guidance? Check out our case study on how Photowebo increased conversions by 3,806% using gated content.

Beyond just lead generation, Content Lock also helps segment your audience based on their interests. By analyzing which content visitors unlock, you can tailor follow-up campaigns and offers to match their preferences, improving the overall customer journey and increasing retention rates.

This is especially easy to do by using Page-Level Targeting to show content lock campaigns only on specific pages, and then using Conversion Analytics and OptinMonster’s integration with Google Analytics to analyze what type of content works best for you.

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout