Test and Optimize Campaigns
Quick and Without Effort

OptinMonster’s A/B Testing feature allows you to quickly and easily set up split tests to compare different headlines, images, calls to action, and more. This helps you eliminate guesswork and focus on what drives the highest conversions.


Make Data-Driven Decisions with A/B Testing

Every audience group is different and may prefer different offers. OptinMonster’s A/B Testing feature helps you increase conversions by testing different variations of your campaigns to find what works best for your audience.

Test and compare campaign elements

A/B Testing allows you to create different versions of your campaigns and compare which elements perform best.

  • Quickly set up A/B tests with just a few clicks, allowing you to effortlessly test headlines, layouts, images, and calls-to-action.
  • Experiment with different content, such as lead magnets, offers, or button text, to see what resonates most with your visitors.
  • Conversion analytics track impressions, leads, and conversion rates, giving you the insights needed to make informed decisions.

No higher quality optin forms and variety than OptinMonster! They take great strides to educate me on how best to use the powerful features of their forms. I love the data-driven decisions that I can make using split testing. I’m a believer!

Mike Lardi

Mike Lardi

Owner, BiPolarNow

Reviewed on WordPress.org

One of the great things about OptinMonster is your ability to test and adjust in real time. The options provided pretty much give you all you need for any kind of optin situation that you need. From time based prompted lightboxes to mobile specific formats, OptinMonster seems to have it all. Using OptinMonster, we increased revenue 9.5% for our client, America’s Professor.

Matt Erickson

Matt Erickson

Director of Marketing, National Positions

OptinMonster is an overall amazing platform. We do not use any other email optin service and we do not plan on doing so either! With OptinMonster, we now capture more non-buyers, make more during our sales, and have a place to make simple and convenient waiting lists.

Greg Gallagher

Christian Forbes, Ecommerce Manager

Ecommerce Manager, Kinbody

Popular

Increase conversions with data-backed choices

Instead of guessing what will work, A/B Testing lets you make data-driven decisions that increase conversions and revenue.

  • Split test variations to see what actually converts, helping you stop relying on assumptions.
  • OptinMonster shows different variations to visitors until a clear winner emerges, allowing you to adapt your campaigns in real-time.
  • Use A/B Testing to reduce cart abandonment, improve sales, and get more newsletter signups with campaigns that have the best conversion rates.

Works across all campaign types and platforms

OptinMonster’s A/B Testing integrates seamlessly with all campaign types and platforms, making it easy to optimize your efforts regardless of where you’re marketing.

  • Whether you use WordPress, Shopify, Squarespace, or a custom website, OptinMonster works flawlessly with your platform.
  • A/B Testing works with all major email marketing providers, allowing you to capture and manage leads easily.
  • Test variations on both desktop and mobile to ensure you’re reaching all visitors, no matter how they interact with your site.

Start Getting More Leads & Sales Today with OptinMonster!

Create and launch smart capture forms today in minutes. What are you waiting for?

Use A/B Testing to drive better results

OptinMonster’s A/B Testing feature helps you optimize every element of your campaigns, from content and design to calls-to-action. With easy setup, real-time analytics, and powerful testing across all platforms, you can make informed decisions that improve your conversions and help you grow your business.

  • Split test everything, from headlines to images, so you know what drives the best results.
  • Use real-time analytics to make informed decisions instead of relying on guesswork that could just as easily backfire.
  • Optimize your campaigns with insights that lead to higher conversions and more revenue.

Our Customers Love OptinMonster

Don’t take our word for it. See for yourself!

OptinMonster has allowed us to rapidly innovative our on-site engagements, greatly improving our customer experiences. The robust testing capabilities have helped us increase conversion rates +200%, resulting in tripled month over month growth of our email list.

Ben LoBue

Director of Ecommerce at Sportique

I could not believe how many email signups we were getting on a weekly basis just from Optinmonster. It’s really a no-brainer for our organization. It is super easy to use and set up. Easy connections to our email marketing software and Google Analytics enables us to get a ton of data about our leads and easily integrate Optinmonster data into our broader marketing reporting. When it comes to organic lead generation for our organization, OptinMonster is the driving force.

David Muller

Senior Digital Marketing Manager

OptinMonster is very intuitive and easy to set up. Using it to capture emails has increased our landing page conversion rates by almost 26% which is fantastic. We’re also using their exit intent pop up which is doing a great job of converting organic traffic into leads.

Lead Guru

Ben Heath, Lead Guru

Founder, Lead Guru


A/B Test Your Way to Higher Conversions

OptinMonster’s A/B Testing feature empowers you to create high-converting campaigns by testing and refining each element. With a few clicks, you can set up split tests that help you discover which content, headlines, and designs resonate most with your audience. 

Using data-driven insights, you can confidently increase engagement, grow your email list, and improve sales.

Explore our guide on A/B Testing best practices and for more details, visit our documentation.

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout