How Rich Page Increased Conversions by 316% Using Exit Intent Optins

Do exit-optins really work? Getting double or even triple digit growth by just implementing a simple trick feels a bit too good to be true. Well, it is true. We have shared several case studies showing companies getting triple digit growth in subscribers by only using exit-intent popups. Today, we’re going to highlight another customer of …

Increased Conversions
225% Arrow Up Green
Increased Conversions
Increase from Split-Testing
316% Arrow Up Green
Increase from Split-Testing

Do exit-optins really work? Getting double or even triple digit growth by just implementing a simple trick feels a bit too good to be true.

Well, it is true. We have shared several case studies showing companies getting triple digit growth in subscribers by only using exit-intent popups. Today, we’re going to highlight another customer of OptinMonster who increased his conversions by 316% with exit-optins.

Meet Rich Page

Rich Page is a conversion optimization expert who offers CRO services on his site. He helps businesses get more website leads and sales by optimizing their existing traffic.

As Rich prepared to launch a new product, The Website Toolbox, he knew he needed additional opportunities for his viewers to subscribe. He also knew that exit-intent popups were the best tool for the job.

After trying several different popup solutions, he chose OptinMonster.

Rich was particularly interested in OptinMonster because of our conversion-ready designs as well as our page level targeting features.

He knew his conversions would increase when using an exit-intent optin, so he was eager to implement it.

For those of you who are new to exit-intent technology, it tracks the user’s mouse behavior and only show the popup at the precise moment they are about to leave.

These optins are less-intrusive than other optin types because they politely intercept the visitor with an offer before they leave.

Subscribers Increased by 225%

Before using OptinMonster, the site-wide conversion rate for The Website Toolbox was 1.4%.

Rich added an exit-intent optin using our Clean Slate lightbox theme.

He then began split testing the headline, benefits and call-to-action.

The original optin for The Website Toolbox
The original optin for The Website Toolbox

 

A later version outperformed the original in split-tests
A later version outperformed the original in split tests

Rich increased his overall conversions to 4.56% – a fantastic 225% increase! Just what he had hoped for!

After seeing such success with the first optin, Rich added the same optin to his Website Toolbox registration page. Using the same optimized exit-intent popup, he did EVEN BETTER, increasing the signup rate from 12% to an amazing 50%!

All of this without getting any additional traffic. That’s the power of exit-intent.

Split Testing Exit-Intent Optins

As a conversion rate optimizer himself, Rich found OptinMonster’s split testing feature essential. Creating a split-test is as simple as clicking a button which replicates an existing optin, then making changes to your new optin.

Our conversion analytics track impressions, conversions, and the landing page where the conversion happens. These numbers will clearly indicate which option has the highest conversion for you.

Rich recommends testing different types of headlines when split-testing. Headlines asking questions that speak to a visitor’s pain points can work very well, or ones that mention a strong benefit.

You can even split test different types of incentives to see which has the best opt-in conversion rate. Then, be sure to continue to test the wording and imagery of the winning version. Here are 8 A/B Tests to Run on Your popups.

Results

Rich Page increased conversions by testing headlines, body copy and calls-to-action in his exit-intent optins.

  • Rich Page increased his overall conversions by 225% by using exit-intent optins.
  • Rich Page further increased conversions to 316% split-testing those optins.

Summary

If an expert conversion rate specialist can benefit from OptinMonster’s split-testing and exit-intent optins, don’t you think you could, too?

This was a 316% increase in conversion rate that I was very happy about – I had over quadrupled the amount of subscribers I was getting each day!

Rich Page

BONUS: Done-For-You Campaign Setup ($297 value)

Learn More About OptinMonster

We’re here to help you WIN, and win more often!

How OptinMonster can help you grow your list.

Our powerful Display Rules and easy Drag & Drop Builder help you get started fast.

Complimentary VIP Campaign

Our conversion experts will design 1 free campaign for you to get results fast

OptinMonster University

Get instant access to our library of expert courses, guides, video training and ebooks.

Start Making More Money Today with OptinMonster

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout