[Case Study] How Cloudways Increased Free Trials 120% Using Holiday Marketing

Do you struggle to come up with optin ideas that are relevant to your audience? Do you sometimes wish someone would just tell you what optins to create? The answer could be as simple as creating offers around current holidays. In this case study, you’ll learn how Cloudways increased their overall list 229% using holiday …

Growth in Email List
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Growth in Email List
Increase in Free Trial Signups
120% Arrow Up Green
Increase in Free Trial Signups
Improvement in Conversion
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Improvement in Conversion

Do you struggle to come up with optin ideas that are relevant to your audience? Do you sometimes wish someone would just tell you what optins to create? The answer could be as simple as creating offers around current holidays.

In this case study, you’ll learn how Cloudways increased their overall list 229% using holiday marketing, which led to a 120% increase in free trials.

Meet Cloudways

Cloudways is a known name within the managed cloud hosting industry. With infrastructure services from some of the top-most cloud providers, like Amazon Web Services, Google Cloud Platform, DigitalOcean, Vultr, and Kyup, the managed hosting platform is home to some of the most sought-after features in the industry.

Cloudways uses OptinMonster to increase conversions with holiday themed optins

Cloudways chose to use the OptinMonster with the following goals in mind:

  • Improve conversion rate of Cloudways’ Free Trial
  • Increase subscribers to their blog newsletter
  • Optimize audience segmentation based on four user personas:
    Startups, Ecommerce, Developers, Agencies

How Cloudways Uses OptinMonster

Cloudways decided to focus first on increasing subscribers to their blog newsletter and free trials. They did this by targeting readers who were about to leave the site without having made a purchase with an exit-intent optin.

Exit-intent optins trigger when the user’s mouse motions towards the browser as if to leave your website. This type of optin is best used to remind users of the value which brought them to your website in the first place.

Exit-intent optins are often our first recommendation for businesses trying to convert abandoning visitors. You can see examples of our customers’ best exit-intent optins in our Exit Intent Gallery.

The lightbox optin below was set to display on exit, when the user motioned to leave the website, but only if the user had also scrolled 50% of the page. The addition of the scrolling percentage indicates the reader was fairly interested in the page’s content, even if they were about to leave without purchasing.

Cloudways Uses OptinMonster

At first, the conversion rate of the optin used was only 0.21%.

Admittedly, Cloudways was a bit disappointed in this low conversion rate. However, they didn’t stop there.

As they explored the other features OptinMonster offers, they began to see their conversions increase.

Specifically, they began using a two-step process to present a Yes/No optin to users.

Yes/No optins like the one below are effective because they force the reader to confront the consequences of choosing not to take the offer presented.

Cloudways begins using Yes/No Optins

The conversions began to increase to 3.80% in a few weeks time – a 1700% increase.

That’s nearly 4% of users who were leaving the site without making a purchase, but instead registered for a free trial.

After these promising results, they decided to also use exit-intent optins for special holiday marketing campaigns throughout the year.

Cloudways used OptinMonster optins for July 4th offer

The Independence Day optin above converted 2.09% of exiting visitors.

Cloudways used OptinMonster optins for a Halloween offer

The Halloween optin above converted 3.77% of exiting visitors.

Cloudways used OptinMonster optins for this Christmas Offer

The Christmas optin above converted 2.88% of abandoning users.

Not every optin was targeted to a well-defined holiday marketing event. Some, like the ones below, were seasonal or celebrated company-specific events.

Cloudways used seasonal marketing in their OptinMonster optins

A Yes click in the optin above led to the contest entry page, while the No button closed the optin. This optin converted at 10.77%.

This optin celebrating the founding of Cloudways converted 2.18% of abandoning visitors.

Cloudways offered 1 month free in this seasonal optin

These are just a few of the holiday marketing optins used by Cloudways to increase subscribers on their list and subsequently, free trials.

These campaigns resulted in a 120% increase of free trials of Cloudways’ managed cloud hosting platform. That is a huge boost to their pipeline!

Why Holiday Marketing Optins Work

Holiday marketing optins are effective because they create a sense of urgency. The reader expects the offer will be withdrawn when the holiday is over, so they act quickly to grab the deal before it’s gone.

Notice that each of these holiday marketing optins included graphics, copy and an offer specific to the holiday. These elements also serve to reinforce the idea that this offer is only valid for a short time.

When asked what the Cloudways team thought of OptinMonster, they had this to say:

“For a marketer not equipped with technical knowledge, it is quite easy to get acquainted with OptinMonster. Moreover, it’s easy to integrate with mailing services like MailChimp and Customer.io, enabling a marketer to set multiple segments and list without the hassle of troubling the developers.

“Additionally, the data that comes from the optins is useful in optimizing the conversion rate of our landing pages, as well. OptinMonster makes it easier for marketers to analyze their customer base with respect to different personas and segmentation variables.”

Are you ready to convert abandoning visitors into sales? Get started using OptinMonster today.

BONUS: Done-For-You Campaign Setup ($297 value)

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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout