How Does OptinMonster Work?

OptinMonster generates more subscribers, leads and sales
from the traffic you already have. All it takes is 3 simple steps...

Step 1: Create a Visually Stunning Offer

Choose a pre-built template designed for maximum conversions,
or start from scratch with a blank canvas. Customize all the details
with our easy to use drag-and-drop builder - no code needed.

OptinMonster Lead Generation and Conversion Optimization Software - Campaign Builder

Step 2: Target and Personalize Your Offers with Behavior Automation

Our powerful targeting and segmentation engine lets you
show your perfect offer to the right people at the exact right time
to skyrocket your website conversions.

OptinMonster Lead Generation and Conversion Optimization Software - Behavioral Automation Engine

Step 3: Test and Adjust in Real Time

Get all the stats you need to improve your lead generation strategy, then easily split test all your ideas to keep increasing conversions.

OptinMonster Lead Generation and Conversion Optimization Software - Analytics Suite

Minimal Setup, Impressive Results

OptinMonster is the #1 most powerful conversion optimization toolkit in the world. Here's why Smart Marketers and Business owners love OptinMonster, and you will too!

Best WordPress Popup Plugin

Beautiful Lead Capture Forms

Our templates are proven to convert. Choose from 97+ pre-made templates and customize them to your liking.

Multiple Campaign Types for Lead Generation

Multiple Form Types

Popups. Floating bars. Fullscreen overlays. Slide-ins. Powerful conversion tools are at your fingertips.

A/B Testing Made Easy

A/B Testing Made Easy

Eliminate the guess work. Test different headlines, content and layouts to see what converts the best.

Exit Intent Technology

Exit Intent® Technology

Personalize your campaigns based on your visitor's behavior to maximize conversions and sales.

Page Level Targeting

Page Level Targeting

Hyper segment your leads by using our enterprise-grade page level targeting and segmentation rules.

Redirect Traffic

Advanced Traffic Redirection

Send traffic to important pages on your site. Add a button, customize the action and track engagement.

Advanced Analytics and Insights

Analytics and Insights

Get the stats that matter. Compare split tests and learn which pages convert the best to level up your game.

OnSite Retargeting and Personalization

OnSite Retargeting® and Personalization

New visitor? Returning visitor? Customer? Show perfect offers to any audience with OnSite Retargeting®.

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The OptinMonster Story

Did you know that over 70% of visitors who abandon your website will never return? And most websites capture less than 1 email for every 200 visitors. That’s a lot of time, money and effort going to waste.

Like you, we were searching for a better way to capture email addresses and increase website conversions, but we struggled because the tools weren’t easy to use and were far too expensive.

So we started with a simple goal: to build a powerful technology to capture leads and maximize conversions on our own website.

After a lot of requests from users and other industry experts, we decided to package the product as OptinMonster, a powerful lead generation solution without the high costs.

Since our launch in 2013, we’ve been boosting conversions for thousands of websites, from small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.

We’re so confident in our product that we even offer a 100% No-Risk 14-Day Money Back Guarantee. If you don’t see results over the next 14 days, then we’ll happily refund 100% of your money.

The thousands of smart marketers and businesses who have chosen OptinMonster can't be wrong. What are you waiting for?

Stop wasting your time, money and effort and start turning your existing website traffic into more subscribers, leads and sales today!

Get OptinMonster Now

Don't let another lead or revenue opportunity slip by!

OptinMonster Customers
See Results Like These...


Added 254,423 Email Subscribers...

"We are all in on OptinMonster. It works seamlessly for us. It has allowed us to dramatically increase our email subscribers."

- Michael Stelzner, Social Media Examiner


Doubled Leads in 27 Days...

"Within the first 30 days of using OptinMonster, our leads doubled! Needless to say, it was a game changer."

- Joe Simonds, Salt Strong


Increased Sales 98%...

"OptinMonster is my absolute favorite tool for digital marketers. Exit Intent® is genius and OptinMonster has helped us double our clickthrough rates."

- Justin Atlan, ClickBank

Delightful Support from Real People

OptinMonster is simple to use, but if you need help, our team is here to make your life easier. That's why our customers give us industry-leading satisfaction ratings.

OptinMonster World Support Map
OptinMonster Support Team

More and more websites choose OptinMonster every day!

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Don't let another lead or revenue opportunity slip by!

Frequently Asked Questions and Resources

Do you have a question about OptinMonster? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.
Who should use OptinMonster?
OptinMonster is the most powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster.

What's required to use OptinMonster?
OptinMonster can be installed on nearly every website platform on the internet, and we integrate with every major email marketing service. The only requirement is that you must have a website where you can add custom JavaScript in the body of your website’s pages.

OptinMonster also offers the best WordPress popup plugin on the market, seamlessly integrating OptinMonster’s awesome features with your self-hosted WordPress site.

Do I need to have coding skills to use OptinMonster?
Absolutely not. You can create and customize beautiful lead capture forms from our large template library without any coding knowledge. We made it extremely user friendly, so you can build and A/B test high-converting lead-capture forms without hiring a developer.

With WordPress, it’s even easier. Since OptinMonster has the best WordPress popup plugin on the market, you can easily show or hide your popup campaigns right from your WordPress admin area.

Can I use OptinMonster on my client websites?
Yes, you can most definitely use OptinMonster on your client websites. You can signup for our Growth Plan to get additional features such as Account Management, Sub-Accounts, Custom Branding, and everything you need to deliver a top-notch experience for your clients.

Do you offer Enterprise Plans?
Yes, we offer all-inclusive Enterprise plans that come with VIP support and onboarding. If you have a large website with a lot of pageviews and custom integration requirements, then you can get in touch with our sales team.

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