What if we told you that asking visitors to your website one simple question could add thousands of dollars to your bottom line this year? Sometimes, it’s just that easy. In this case study, we’ll discover how Wild Water Adventures used one six-word question to convert dozens of prospects, recovering over $61,000 in sales.


From pedal taverns to food tours to outings on the Vegas strip, TOMIS helps these fun-loving, locally owned and operated tourism businesses capture and convert leads. Amanda from TOMIS talked with us about the success they’ve seen using OptinMonster with one of their clients, Wild Water Adventures.

How Wild Water Adventures Added Over $61K in Sales Using OptinMonster

Wild Water Adventures is a Canadian based whitewater outfitter. Vistiors to their website are adventure-seeking nature lovers eager to ride the wild rapids of Canada’s Kicking Horse river.

There are many points in the booking journey where a potential rafter might feel overwhelmed and abandon the thought of booking a trip. TOMIS recognized this and decided to encourage visitors to reach out for help planning their excursion.

The optin itself was simple, but the results it generated were huge!

A single lightbox optin was targeted to display on every page. They triggered the optin with our exit-intent technology, which displays the optin when the visitor’s mouse motions towards the browser bar. That’s a sure sign they’re about to leave the website.

TOMIS used the lightbox popup to capture the visitor’s attention before they left the site.

The optin simply asked, “Need help planning your next trip?”

Wild Water Adventures increased sales K using OptinMonster

They used the Transparent lightbox template to easily add their own graphic behind the optin form.

Wild Water Adventures increased sales $61K using OptinMonster's Transparent Theme

The form used in the optin asked for the readers’ name, email address and dates they might like to book a trip. The form uses integration with Zapier to immediately send the lead’s contact information to Wild Water’s email inbox.

Wild Water Adventures increased sales $61K using OptinMonster's Zapier Integration

Once received, a sales rep checks to see if they dates the prospect shared are available, then replies directly. They walk them through planning a trip, and answer any questions they might have.

Adding this optin to the website paid off in a big way. Wild Water Adventures saw 35,500 impressions and 160 conversions as a result of this trip planning optin campaign. With an average booking value of $385, that one optin made Wildwater $61,600 in 2017!

Wild Water Adventures isn’t the first OptinMonster customer to see huge results by targeting abandoning visitors. Urban Southern increased sales 400%, and Salt Strong increased conversions 145%.

Wouldn’t you like to see results like that from your website? It’s as easy as asking your readers if they need any help.


Wild Water Adventures added a single lightbox exit-intent optin to their website and recovered tens of thousands of dollars in sales as a result.

  • Wild Water Adventures’ lightbox optin received 35,000 impressions.
  • Wild Water Adventures’ optin converted 160 leads.
  • Wild Water Adventures increased sales $61,600 as a direct result.


Your prospects have questions about your business. Unfortunately, some of those questions can stop them from purchasing. Give your prospects every opportunity to ask questions using a simple form in a lightbox optin shown only when they’re leaving your site.

Since we started using OptinMonster, I’ve seen increased success with many of my marketing campaigns. It gives me the ability to connect with my target audience at one of the most critical points in the customer journey.
Amanda, TOMIS