OptinMonster vs Unbounce

OptinMonster vs Unbounce: Campaign Design

Let’s look at how these tools compare when it comes to campaign design. After all, the look and feel of your popups and sticky bars can make or break your conversion rates – even the best offer won’t convert if it doesn’t look professional.

You want your campaigns to look professional and match your brand perfectly. Whether you’re using popups or floating bars, your campaigns can leave a strong impression on your visitors.

At OptinMonster, we’ve packed everything you need to create stunning, high-converting campaigns in minutes. Our library of 700+ templates gives you a perfect starting point, whether you’re building an email list, boosting sales, or recovering abandoned carts.

Each template is crafted for specific campaign types to match your goals:

• Popup – Our most versatile format that appears as an attention-grabbing overlay, perfect for growing your email list
• Fullscreen – Takes over the entire screen when you need maximum impact for important offers
• Floating bar – Slim, unobtrusive notification bars that stick to the top or bottom of your page
• Slide-in – Perfect for catching attention without interrupting the user experience, smoothly sliding into view as visitors scroll
• Inline – Seamlessly embed campaigns within your content for a natural way to capture leads
• Gamified – Transform lead generation into an engaging experience with interactive spin-to-win wheels

Making your campaign perfect is simple, too. Our drag-and-drop builder lets you customize every element with just a few clicks – no coding needed.

Change colors, fonts, spacing, and images easily. Add engagement-boosting elements like countdown timers, progress bars, and even custom HTML if you want to get fancy.

We’ve also packed our builder with smart features to help you create better campaigns faster:

• Save your favorite custom blocks as templates (no more recreating the same designs from scratch)
• Go beyond basic popups with unlimited views, from Yes/No questions to opt-in forms to success messages and everything in between
• Make your campaigns more engaging with MonsterEffects™ animations and sounds
• Let our AI Smart Optimizations feature write high-converting copy for you in seconds
• Save time by importing designs between different campaign views

Over at Unbounce, things work a bit differently. First of all, it only has two campaign types: popups and sticky bars.

Unbounce does not disclose how many templates it offers for each type, but our research showed around 41 popups and 30 sticky floating bars, so you have fewer options to choose from.

The drag-and-drop builder is flexible, but it has a steeper learning curve. What we like about it is that you can move around elements freely yet still keep everything looking well-designed, thanks to its grids and rulers.

That said, you’ll find fewer ready-to-use elements compared to OptinMonster, with no countdown timers, progress bars, or interactive elements like coupon wheels. To use them, you have to use custom code.

However, Unbounce does include an AI text feature for rewriting or expanding content.

Also, one thing to note: while Unbounce lets you customize mobile versions of your campaigns, we found during our testing that changes on mobile can sometimes affect the desktop version and vice versa. Here’s a GIF showing what we experienced:

🏆 Winner: OptinMonster

When it comes to campaign design, OptinMonster makes it easier to create professional-looking campaigns that convert:

• ✓ 700+ ready-to-use templates compared to Unbounce’s 41 popups and 30 sticky bars
• ✓ User-friendly drag-and-drop builder that doesn’t require design experience
• ✓ More engaging elements like countdown timers, progress bars, and interactive wheels
• ✓ Time-saving features like saved blocks and unlimited campaign views

OptinMonster vs Unbounce: Analytics & A/B Testing

When it comes to conversion optimization, gut feelings aren’t enough. You need solid data to know what’s working and what isn’t. Let’s compare how OptinMonster and Unbounce help you track performance and test improvements.

At OptinMonster, we’ve built our analytics and testing tools to give you clear answers, not more questions. From the moment you launch your first campaign, you’ll see exactly how it’s performing with metrics that matter:

• Impressions – How many people saw your campaigns
• Conversions – How many people took your desired action
• Conversion rates – Your campaigns’ success percentage
• Top campaigns – Which campaigns are your conversion champions
• Top pages – Discover where your campaigns convert best

All this data is available instantly in your dashboard and your campaign analytics. Want to look at last week’s performance? Last month’s? Last year’s? Just pick your date range and get instant insights.

If you’re running an online store, our Revenue Attribution feature shows you the exact dollar value each campaign adds to your bottom line.

Just add our code to your checkout thank-you page, and we’ll track every sale your campaigns generate. No complicated integrations or third-party tracking needed.

For some people, I’m sure OptinMonster is just a side show in their business, but for us, it’s a critical part of our success. We have increased revenue 30% since using OptinMonster.

Nadi Lopez

Marketing Specialist, Top 6 Digital

View Case Study

You can also connect OptinMonster with Google Analytics to get even deeper insights.

But knowing how your campaigns perform is only half the battle. The real magic happens when you start testing different ideas to boost those numbers even higher.

From your campaigns dashboard, just click the ‘Create Split Test‘ icon on any campaign you want to improve. Pick any campaign, click to create a variation, and start tweaking.

Here’s the cool part: you can run as many tests as you want.

Have five different ideas? Test them all.

OptinMonster handles the heavy lifting by showing different versions to different visitors, keeping everything fair and balanced.

Once we’ve gathered some data, we’ll show you the impressions, conversions, and revenue of each campaign variation, if applicable.

When we looked into Unbounce’s analytics and testing features, we found that they were quite basic. You’ll see core metrics like visitor count, conversions, and conversion rates.

When it comes to testing your campaigns, Unbounce gives you two options: copy an existing design or start fresh with a new variation. You can control how much traffic each version gets by adjusting percentages manually, though most users won’t need this level of control.

Unbounce does include a unique ‘Confidence Percentage’ feature. This tells you how sure you can be that your test results aren’t just random luck.

For example, a 95% confidence score means you can be 95% certain that Version A really does perform better than Version B. It’s like having a built-in statistics expert checking your results.

Another bright spot: Unbounce does let you reset test statistics if you want to start fresh, and you can add new variations to your tests at any time.

🏆 Winner: OptinMonster

While Unbounce offers some interesting features, OptinMonster takes the crown for analytics and A/B testing that drive results:

• ✓ Crystal-clear analytics that show you what matters, without the complexity
• ✓ Built-in revenue tracking that connects campaigns directly to sales
• ✓ Unlimited A/B testing variations to experiment with any idea
• ✓ Automatic traffic distribution that eliminates testing bias
• ✓ Easy Google Analytics integration for even deeper insights

OptinMonster vs Unbounce: Value for Money

Every dollar counts when choosing software for your business, You want features that drive results, without paying for things you’ll never use.

We want every business to have access to powerful conversion tools, so we designed our pricing to scale with your success. Unlike our competitors, we charge you based on campaign views, not total website traffic.

This way, you’ll only need to pay more when you get more visitors who actually engage with your campaigns.

Let’s break down exactly what you get with OptinMonster’s subscriptions:

Basic Subscription ($7/month)

• Start converting visitors on one site (2,500 pageviews)
• Build unlimited campaigns using our 700+ templates
• Track your success with essential analytics
• Get expert guidance through OptinMonster University
• Access our standard support features
• Connect with popular tools like Active Campaign, Constant Contact, Mailchimp, and Omnisend

Plus Subscription ($19/month)

• Scale up to two websites (10,000 pageviews)
• Find winning campaigns with A/B testing
• Engage visitors with Yes/No forms
• Create device-specific campaigns
• Re-engage quiet visitors with InactivitySensor™
• Integrate with AWeber, Brevo, ConvertKit, Drip, and more

Pro Subscription ($29/month)

• Power up three websites (25,000 pageviews)
• Save abandoning visitors with Exit-Intent® Technology
• Build mobile-specific campaigns that convert
• Drive urgency with countdown timers
• Track revenue from your campaigns
• Create multi-step campaign experiences
• Access pro targeting rules like referrer and UTM targeting
• Handle cart and form abandonment
• Connect with HubSpot, Klaviyo, Zapier, and more
• Keep organized with campaign folders
• Get priority support with live chat

Growth Subscription ($49/month)

• Maximize results across five websites (100,000 pageviews)
• Target by location with geo-location rules
• Show different campaigns to new vs returning visitors
• Boost engagement with coupon wheel campaigns
• Add custom branding and JavaScript
• Create unlimited sub-accounts
• Set up client access
• Get premium support access

Not sure which option is right for you? Try any OptinMonster subscription risk-free for 14 days. If you’re not completely satisfied, we’ll refund every penny.

On the other hand, Unbounce’s subscriptions are based on your total monthly landing page visitors.

Unbounce’s pricing starts at a much higher price point. That said, it does offer a 14-day free trial, but you do need to insert your credit card information before starting.

Build Subscription ($74/month)

• Up to 20,000 monthly visitors
• Limited to 1 user and 1 domain
• Basic A/B testing features
• Access to popup and sticky bar builder
• Standard integrations and templates
• Basic customer support

Experiment Subscription ($112/month)

• Up to 30,000 monthly visitors
• Expand to 3 users and 2 domains
• Unlimited A/B testing variations
• Manual traffic control
• Advanced reporting features

Optimize Subscription ($187/month)

• Up to 50,000 monthly visitors
• Support for 5 users and 3 domains
• AI traffic optimization (for landing pages only)
• Advanced targeting options
• Industry benchmarking tools

Have more than 100,000 monthly visitors? You can contact the Unbounce team about the Agency subscription.

Now, we totally understand why Unbounce’s pricing starts higher. It’s because they’re primarily a landing page builder that includes popups and floating bars as an extra feature.

But at the same time, you’re not getting a lot of popup-specific features or flexibility for that premium price tag.

🏆 Winner: OptinMonster

While Unbounce offers solid features, OptinMonster delivers more value for your money:

• ✓ More affordable starting point ($7/month vs Unbounce’s $74/month)
• ✓ Fair pricing based on actual campaign views, not total site traffic
• ✓ Free campaign setup ($297 value) included with every subscription

Better yet? If you love Unbounce’s landing page builder but want better campaign features, here’s a money-saving tip. Instead of paying $187/month for Unbounce’s Optimize plan, you could:

• Get Unbounce’s basic plan for landing pages ($74/month)
• Add OptinMonster Pro for better popups ($29/month)
• Total cost: $103/month

You’ll pay $84 less each month with this combined solution ($187 – $103 = $84 in savings!). Plus, you get the best of both worlds: Unbounce’s landing page builder and OptinMonster’s powerful conversion tools.