[UPDATE] Campaign Type Switching, Custom Scripts, and New Templates—Oh My!

Are you an OptinMonster customer? If so, you’ve probably noticed that the app is a lot faster these days. That’s because our product team has been hard at work, making small changes to the OptinMonster app that make growing your business that much easier for you.

But they haven’t just been working on background improvements.

Let’s take a look at some of the cool things you can now do with OptinMonster!

Campaign Type Switching

So, you put a ton of energy into creating the perfect fullscreen campaign.

But now you want it to be an inline campaign instead.

Yeah, you can do that. Well, you can if you’re an OptinMonster Beta user!

To change a campaign’s type, start by choosing the campaign you want to change. From the main design view, you’ll see a button at the bottom of the left-hand side menu with details about your campaign.

change campaign type

Click that button to bring up your campaign info:

campaign details

From here, choose the campaign type you want from the Campaign Type dropdown:

choose a new campaign type from the dropdown

Note: Once you change your campaign type, you may need to make some design changes.

Bonus: You can split test different campaign types!

To create a split test, click on the split test icon from the campaign dashboard:

split test campaign types

Next, enter notes, so you know what you’re testing and click Create Split Test.

add notes for split testing

Then, choose the campaign type you want to test using the method above.

Finally, make the other changes you want to make to your split testing campaign and click Save.

save your split test campaign

Now you can see if your audience responds best to your popup or slide-in (or whatever campaign types you choose)!

Mobile Switching

Similar to campaign type switching, OptinMonster Beta users can now change a regular desktop campaign to a mobile campaign just by toggling the Mobile Campaign setting from red to green:

change campaign type to mobile

Custom Scripts

All OptinMonster customers now have access to custom scripts. Adding custom JavaScript gives you even more control over your campaigns and you can use them for so much! Here are a few ways to use custom JavaScript in your OptinMonster campaigns:

  • Setting cookies
  • Custom validation for form fields
  • Loading additional resources (like custom animation libraries)
  • Language translation based on location
  • Custom fonts
  • Supporting 3rd-party tools
  • Custom Google Analytics events for more in-depth tracking

You can add custom scripts by going to Optin Settings » Custom JavaScript:

custom javascript field

This lets you add custom JavaScript to your campaign without adding an HTML element. And, the script only runs when the campaign HTML is on the page, so you won’t need to worry about async loading.

New Campaign Templates

We’ve added six new templates so far this year! The templates are gorgeous as they are, but they’re also fully customizable (just like all of our templates). Here’s what they look like:


alert template

The Alert template is perfect for those quick notifications you need your website visitors to see.


promo template

The Promo template is a nice, simple template to show off a limited-time offer.


social template

If you want to give your site visitors a great way to reach out to you on social media, the Social template will help you do it.


launch template

The Launch template is a great option if you’re counting down to an exciting launch and includes an optin so visitors can sign up to be notified.


report template

The eye-catching Report template is perfect to use when you want a simple-but-striking optin form.


magnet template

The Magnet template is a brilliant way to get new subscribers from your latest lead magnet.

There are always exciting things happening at OptinMonster as we continually strive to bring you the best product possible to grow your business. Keep your eyes peeled for future updates!

About OptinMonster

Over the years, we found that many businesses struggle to collect emails simply because the tools aren’t easy to use and are far too expensive. So we started with a simple goal: build powerful enterprise-level technology to help businesses grow their customer base and revenue.

Since our launch in 2013, we have been improving conversions for small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.

Press Contact

OptinMonster PR & Communications: press@optinmonster.com