Why Are You Still Losing Subscribers and Customers?

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Lead Generation and Conversion Optimization Software

Join 1,213,437+ websites using OptinMonster to get more subscribers and customers.

  • McAfee uses the lead generation software built by OptinMonster
  • WPBeginner uses the lead generation software built by OptinMonster
  • Capterra uses the lead generation software built by OptinMonster
  • TripAdvisor uses the lead generation software built by OptinMonster
  • Bare Necessities uses the lead generation software built by OptinMonster
  • Pinterest uses the lead generation software built by OptinMonster
Monthly Visitor Sessions Optimized
The OptinMonster Effect™ moves your business up and to the right!

Easy and Powerful to
Drive Huge Results, FAST!

70% of website visitors leave and never return, and your business is suffering because of it. OptinMonster helps you show the right offer to the right people at the right time to grow your email list, get more leads and increase sales. Click below to discover the benefits of OptinMonster!
See our proven 3-step process

Turn visitors into subscribers with beautiful, attention grabbing optin forms that are proven to convert.

OptinMonster helps you grow your email list!

Fill your pipeline with qualified leads that are ready to take the next step with your business.

OptinMonster helps you capture more qualified leads on your website!

Display relevant promotions to improve your sales conversion rate and drive more revenue from your existing website traffic.

OptinMonster helps you increase overall sales conversion and website revenue!

Detect visitors who are about to leave without buying and recover them with an additional offer.

OptinMonster helps you reduce cart abandonment to increase overall average order value!

Segment your promotions to new or returning visitors to maximize revenue growth from all audiences.

OptinMonster helps you show targeted offers to the right people at the right time!

Increase engagement by driving traffic to high value pages on your website while reducing overall bounce rate.

OptinMonster helps you increase pageviews while decreasing bounce rate!
In only 7 months, we added more than 95,000 names to our email list using OptinMonster's Exit Intent® technology. We strongly recommend it!
Mike Stelzner from Social Media Examiner uses OptinMonster to grow his email list fast with our signature Exit Intent® technology. Mike Stelzner Founder, Social Media Examiner
OptinMonster was easy to setup and get started. With a better conversion rate and more emails on our list, we’ve almost tripled our revenues from last year!
Nicholas Gagne from Win in Health used OptinMonster's simply to use lead generation software to triple his revenues. Nicholas Gagne Founder, Win in Health

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Finally, a Lead Generation and Conversion Optimization Software That's Both Easy AND Powerful!

OptinMonster converts website visitors into subscribers and customers. Here are the features that make OptinMonster the #1 most powerful lead generation and conversion optimization software in the world.

OptinMonster features a powerful drag-and-drop editor for effortless customization to your lead generation forms and campaigns.

Drag-and-Drop Builder

Our drag-and-drop builder allows you to create beautiful optin forms that are optimized for the highest conversion rates.

OptinMonster has lots of different campaign types: lightbox popups, floating bars, slide-ins, fullscreen takeovers, inline forms and more!

Multiple Form Types

Easily create multiple types of lead capture forms like lightbox popups, floating bars, slide-ins, fullscreen takeovers and more.

OptinMonster's Exit Intent® technology is gauranteed to explode your list and sales growth.

Exit Intent® Technology

Detect visitor behavior and prompt them with a targeted campaign at the precise moment they are about to leave.

Our OnSite Retargeting® capabilities let you show personalized messages to both new and returning website visitors.

OnSite Retargeting®

Display personalized messages to new or returning visitors to unlock the highest conversion potential from every website visit.

Our OnSite Follow Up Campaigns® let you conditionally show campaigns based on a visitor's interaction with your website.

OnSite Follow Up Campaigns®

Boost visitor engagement, improve lead generation and increase sales with triggered campaigns based on visitor interactions.

Make hyper targeted email lists, lead pipelines or sales funnels with our powerful and intuitive page level targeting technology.

Page Level Targeting

Show focused messages on specific pages or categories to build a hyper-targeted email list, lead pipeline or sales funnel.

Quickly grow your list and revenue by split testing your campaigns with our integrated A/B testing feature.

A/B Split Testing

Test different designs, headlines and content to see what works. A/B test your ideas to get more subscribers, leads and sales.

Get the stats that matter to improve your lead generation strategy with our powerful conversion analytics.

Conversion Analytics

Get the stats that matter and take action. See which optin forms perform the best and improve for even higher results.

Manage everything in your OptinMonster accountr with ease. No headaches. No hassle. Just results.

Effortless Management

Quickly organize campaigns into sites or folders. Duplicate forms, import layouts and set easy defaults with a few clicks.

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There's a reason why smart marketers, business owners, executives and agencies from all over choose OptinMonster as their primary lead generation software!

Top 4 Reasons Why Smart Marketers, Business Owners and Agencies Love OptinMonster…and You Will Too!

Finally, a lead generation and conversion optimization software that’s both easy AND powerful!
Discover why the pros from every industry choose OptinMonster over the competition.

OptinMonster features best-in-class software tools that are battle-tested and proven to work.

Grow Faster by Using Easier & Better

Fast-track your growth with software that works for you, not against you.
Easily create, publish and A/B test beautiful lead capture forms that generate impressive results - all without needing a developer or writing a single line of code.

  • Lightbox Popups
  • Inline / After Post Forms
  • Floating Hello Bars
  • Spin-a-Wheel Gamified Campaigns
  • Fullscreen Welcome Mats
  • Mobile Specific Forms
  • Slide-in Scroll Boxes
  • 100+ Pre-Made Templates
Discover endless customization opportunities with our simple to use drag-and-drop campaign builder.

Custom Design That Matches Your Style and Brand

Quickly customize the look and feel of any template in our library. Choose from over 100 pre-made templates designed for maximum conversions, or start from scratch with a blank canvas. Customize all the details with our easy to use drag-and-drop builder - no code needed.

OptinMonster's campaign builder allowed us to create high performing campaigns without needing any design or development help. Before OptinMonster, we collected 200 new leads from our site per month. After, we collected 500 new leads a week, more than doubling our new lead conversion rate. Definitely worth the investment! Srdjan Popovic from CrossRope loves the OptinMonster builder because it lets him customize his lead generation forms effortlessly. Srdjan Popovic Chief Marketing Offer, CrossRope
Personalize every campaign based on your visitor profile with our smart targeting and segmentation engines.

Show Personalized Messages to the Right People at the Right Time

OptinMonster’s enterprise-grade targeting and segmentation engine lets you show personalized, relevant messages to your visitors based on their behavior to maximize lead, subscriber and sales growth across every page of your website.

  • Superior Page Targeting
  • Personalized Smart Tags™
  • Exit Intent® Technology
  • Scheduled Messages
  • Onsite Follow Up Campaigns®
  • Geo-Location Targeting
  • OnSite Retargeting®
  • Click to see more!
Make smart decisions like the pros and increase your conversions by utilizing our integrated A/B testing tools.

Make Smarter, Data-Driven Decisions

Eliminate the “guess work” by testing different headlines, content, images and calls to action with OptinMonster’s easy A/B testing tool. Then, get the stats that matter and make the best decisions to grow your business with detailed campaign performance and analytics.

Hayk from Logic Inbound used OptinMonster's split testing tool to grow his client's lead pipeline by 1500% - WOW!

Hayk from Logic Inbound grew their leads by 1500% using OptinMonster's built-in A/B testing tool!

...and One Click Integration with Your Favorite Email Marketing Service or CRM Software

Seamlessly integrate with MailChimp, AWeber, HubSpot, Klaviyo and 30+ more services.
BONUS: any custom HTML form and webhooks!

...plus, All Major Website and eCommerce Platforms

BONUS: any custom HTML website or single page website!

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Unleash the power of OptinMonster on your website today!

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I was once a disbeliever myself. I didn’t like popups at all. But we doubled our email signups, so the results speak for themselves - it just works! OptinMonster makes it super easy and is well worth the money. Joost de Valk from Yoast uses OptinMonster to grow their email list and experience tremendous ROI. Joost de Valk Founder, Yoast
Exit Intent® popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales. Neil Patel uses Exit Intent® technology to drive big increases in customer and revenue acquisition. Neil Patel Founder, Neil Patel Digital
OptinMonster is an overall amazing platform. We do not use any other email optin service and we do not plan on doing so either! With OptinMonster, we now capture more non-buyers, make more during our sales and have a place to make simple and convenient waiting lists. Christian Forbes from Kinobody uses OptinMonster to help grow their sales and make waiting lists a cinch. Christian Forbes Ecommerce Manager, Kinobody
OptinMonster has helped us grow our email list tremendously. We’re adding over 1,136 new emails to our list each week. Emil Shour from SnackNation uses OptinMonster to rapidly grow their email list. Emil Shour Director of Demand Generation, SnackNation
For many of our clients, the use of OptinMonster popups as part of an integrated book direct campaign has produced dramatic increases in conversion rates, bookings and revenue. We regularly see increases in conversion rates of 10-30% from the moment the campaign is launched. Oliver Braithwaite from Fastrack uses OptinMonster to grow client bookings and revenue. Oliver Braithwaite Lead SEO Consultant, Fastrack
  • Yoast uses OptinMonster's lead generation software to experience big results!
  • Neil Patel uses OptinMonster's conversion optimization software to experience impressive sales results!
  • Christian Forbes uses OptinMonster's lead easy to use campaign builder to create beautiful lead generation optins!
  • Emil Shour uses OptinMonster to help SnackNation grow their email list!
  • Oliver Braithwaite uses OptinMonster to grow their client bookings, email list and revenue!
People of all types use OptinMonster to experience incredible results in their business.

How Can You Benefit from Using OptinMonster?

No matter your position or industry, OptinMonster gives you the powerful tools
necessary to grow your business with complete confidence.

Marketers love OptinMonster because we give them the tools, targeting and reporting to rapidly grow email lists and fill lead funnels.


…love us because we give them the tools, targeting and reporting to rapidly grow email lists and fill lead funnels.

  • Single embed code (no engineering!)
  • Rapid list growth with hyper segmentation
  • Advanced targeting for huge ROI
  • Conversion optimized goals & analytics
Store Owners & Managers love OptinMonster because we help them dramatically boost sales, reduce cart abandonment and increase store revenue.

Store Owners & Managers

…love us because we help them dramatically boost sales, reduce cart abandonment and increase store revenue.

  • Instant sales growth across entire store
  • Big reduction in cart abandonment
  • Increased checkout completions
  • Sales list growth & easy coupon offers
Owners & Executives love OptinMonster because we prioritize simple solutions that produce results AND reduce the amount of time & effort required.

Owners & Executives

…love us because we prioritize simple solutions that produce results AND reduce the amount of time & effort required.

  • Impressive results with minimal setup
  • Time-saving productivity workflows
  • Simple to understand reporting
  • Effortless collaboration with your team
Agencies & Consultants love OptinMonster because we make it easy to setup on client sites, customize to their needs and invite co-workers to collaborate.

Agencies & Consultants

…love us because we make it easy to setup on client sites, customize to their needs and invite co-workers to collaborate.

  • Manage all client sites in one account
  • Advanced sub-account access and controls
  • Powerful campaign customization & reporting
  • Increased hourly rate efficiency

Get More Subscribers and Customers NOW

Unleash the power of OptinMonster on your website today!

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OptinMonster is a team of people just like you! We love helping you succeed in your lead generation and conversion optimization efforts!

Delightful Support from Real People!

OptinMonster is simple to use, but if you need help, our team is here to make your life easier.

This is a picture of the OptinMonster team from our most recent company retreat in June 2019.
  • Human and Helpful

    We’re people too, and we’ve been in your shoes. We love to help and are ready to assist whenever you need it. In short - we fight for your success.

  • Industry-Leading Satisfaction Ratings

    We love our customers, and our customers love us. That’s why they give us industry-leading satisfaction ratings on sites like TrustPilot and g2crowd.

  • Real Technical Support

    We give real technical support from the people building the product. We even help with custom solutions when possible, because when you win, we win.

  • Dedicated Success Team

    We proactively help you get the most out of OptinMonster with education, training and webinars from our customer success team.

Frequently Asked Questions and Resources

  • Who should use OptinMonster?

    OptinMonster is hands down the most powerful lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, fill your lead pipelines, improve your website conversions and reduce cart abandonment, then you need OptinMonster.

  • Why should I choose OptinMonster over similar services?


    I'm Thomas, Co-Founder and President here at OptinMonster. Thank you for asking this question - you aren't the only one! Our story is much the same as yours.

    Like you, I was searching for a better way to capture email addresses and increase website conversions, but I struggled because the tools weren’t easy to use and were far too expensive.

    So I started with a simple goal: to build a powerful technology to capture leads and maximize conversions on my own website.

    Once I went live with it, I received a lot of requests from users and other industry experts to use the same tools, so I decided to package the product as OptinMonster, a powerful lead generation solution without the headaches or high costs.

    Since our launch in 2013, OptinMonster has been boosting conversions for thousands of websites, from small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month, and our customers are seeing huge increases in their subscriber growth and overall sales.

    I'm confident that you will see impressive results too!

    Thomas Griffin
    Co-Founder and President

  • What's required to use OptinMonster?

    OptinMonster can be installed on nearly every website platform on the internet, and we integrate with every major email marketing service. The only requirement is that you must have a website where you can add custom JavaScript in the body of your website's pages. We also have native plugins and applications with popular website platforms like WordPress, Shopify and BigCommerce.

  • Will OptinMonster slow down my website?

    Absolutely not! OptinMonster is carefully built with performance in mind. Our embed code loads in a non-blocking, asynchronous way, ensuring that your website load time does not slow down.

  • Do I need to have coding skills to use OptinMonster?

    Absolutely not! You can create and customize beautiful lead capture forms from our large template library without any coding knowledge. We made it extremely user friendly, so you can build and A/B test high-converting lead-capture forms without hiring a developer.

  • What if I want help getting started?

    Our success team would love to assist you with getting OptinMonster installed and setup on your site. OptinMonster is simple to use, but we realize that time is precious, and you want the results but don't have the resources to get it up and running. We hear you and are here to help. We will install it and even get your first campaign set up for you - all you need to do is ask and we will be happy to help!

  • Can I use OptinMonster on client sites?

    Yes, you can most definitely use OptinMonster on your client websites. You can signup for our Growth Plan to get additional features such as Account Management, Sub-Accounts, Custom Branding, and everything you need to deliver a top-notch experience for your clients.

  • Do you offer Enterprise plans?

    Yes, we offer all-inclusive Enterprise plans that are designed to scale with you and come with dedicated support. If you have a large website with a lot of pageviews and custom integration requirements, then you can get in touch with our sales team.

Things Our
Customers Love

  • "…the Exit Intent popups are the best!"
  • "…it works right the first time, every time"
  • "You can customize everything!!"
  • "..it’s so easy to setup retargeting with Facebook and Google ads"
  • "…the customer support is the best in the biz.. rock on!"
More and more websites choose OptinMonster every day!

Lead Generation Software by OptinMonster

Lead Generation Software refers to the generation of consumer interest into a product or service offered by your business. Leads are often generated by building an email list and routing subscribers through marketing automation campaigns to increase sales.

OptinMonster is the best lead generation software on the market. We allow you to convert website visitors into subscribers and customers by helping you grow your email list and increasing your sales. OptinMonster offers multiple high converting campaign types such as exit-intent popup forms, footer bars, scroll boxes, and more. Using our A/B testing and conversion data, customers have increased their conversions by over 600%.

Most businesses use content marketing to attract visitors and OptinMonster to convert those visitors into subscribers. Stop wasting your marketing dollars and start using OptinMonster as your WordPress lead generation software.

Get started today with OptinMonster - the best lead generation software for marketers!

Lead Generation Software and Conversion Optimization Resources

Get More Subscribers and Customers NOW

Unleash the power of OptinMonster on your website today!

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