Introducing Timezone and Device Targeting for OptinMonster

This past week, we quietly rolled out two very powerful targeting features inside OptinMonster to help you further boost your conversions.

The best customer reaction to summarize these new features: “…OptinMonster can do that? Woah, I didn’t know that”.

Timezone Targeting

In OptinMonster 3.0, we added a date/time rule that allowed you to schedule your campaigns.

While that was powerful, the schedule was based on the user’s timezone.

What if you were running a special offer that you wanted to end exactly at 11 p.m EST?

Now you can do that with the timezone targeting feature.

Timezone Rule in OptinMonster

This was by far one of the most complicated targeting rules we have built because it requires us to adjust for daylight savings time which varies in different timezones.

We used this display rule on our sister site WPBeginner to highlight a time-sensitive giveaway using OptinMonster’s floating bar “Canvas Theme”.

Floating Bar with Timer

Device Based Targeting

OptinMonster disables popups on mobile by default because we believe you can deliver a better user experience by designing mobile specific popups.

However that wasn’t the case with Fullscreen, slide-ins, floating bars, and our other campaign types.

With the latest update, you can create device specific campaigns for desktop, tablet, and mobile using the device based targeting.

Device Specific Rules for OptinMonster

Props to Mike Stelzner from Social Media Examiner for inspiring this feature.

That’s all for this week. Thanks for all your feedback and support. We look forward to helping you improve your conversions.

Syed and the OptinMonster Team

P.S. If you have been wanting to try OptinMonster, then now is the perfect time. Start converting abandoning website visitors into subscribers & customers. Get Started with OptinMonster Today!

About OptinMonster

Over the years, we found that many businesses struggle to collect emails simply because the tools aren’t easy to use and are far too expensive. So we started with a simple goal: build powerful enterprise-level technology to help businesses grow their customer base and revenue.

Since our launch in 2013, we have been improving conversions for small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.

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