Announcing Sitewide Embeds for OptinMonster + Improved Dynamic Text Replacement

Ever since the launch of OptinMonster 3.0, we’re on a continuous sprint cycle. Today, I’m excited to announce sitewide embeds for OptinMonster and some major improvements to our Dynamic Text Replacement that we introduced earlier this month.

Sitewide Embeds

Sitewide Embeds for OptinMonster

In the past, if you weren’t using our WordPress plugin or Google Tags Manager, then it was a pain to add multiple OptinMonster campaigns on your site because each new campaign would require you to add a new embed code.

I know it was an inconvenience and a lot of you gave us that feedback (thank you for your patience). Trust me, I wanted to get this out as soon as possible. We rewrote the entire legacy infrastructure to allow for sitewide embeds, so now all of our users can easily get started with OptinMonster.

Simply paste the sitewide embed code on your website and then you can create as many campaigns as you like. After that use our powerful Display Rules to control when and where each campaign should be displayed.

This is the underlying feature that would allow us to build more platform specific integrations like we have with WordPress. I know several of you have been asking us for this, and it’s coming sooner than you think.

Enhanced Dynamic Text Replacement

Earlier this month, when we released Dynamic Text Replacement (DTR), we got tons of integration questions.

Since Dynamic Text Replacement is completely API driven, it requires assistance from your technical team. However based on your feedback, we’ve added two major improvements to make it easier to add DTR to your campaigns.

Aside from the original JavaScript variables, you can now use URL and Cookie based variables as well.

Meaning if you add query parameters in your URL like this:


Then OptinMonster will personalize the campaign for that person.

OptinMonster Dynamic Text Replacement Example 1

You can easily pass name and other user specific data as part of the links in your email newsletters. For example, in MailChimp you can add Merge Tags to your URLs like this:*|FNAME|*

Now if you had an automated up-sell email that directs user to a targeted landing page, you can personalize your OptinMonster campaigns to further boost your conversions.

You can also combine this with OptinMonster’s success redirect feature where you can pass lead data to a redirect URL.

OptinMonster Pass Lead Data on Success

Then on your success page, you can show a follow up campaign that’s personalized to your new subscriber.

More details on how to pass lead data to success URLs in OptinMonster.

Some users requested cookie based DTR, so we added that as well. You can now dynamically alter the text of your campaigns by reading the cookies in the user’s browser.

See our full Dynamic Text Replacement integration guide.

Thanks for all your feedback and support. We look forward to helping you improve your conversions.

Syed and the OptinMonster Team

P.S. What are you waiting for? Start converting abandoning website visitors into subscribers & customers. Get Started with OptinMonster Today!

About OptinMonster

Over the years, we found that many businesses struggle to collect emails simply because the tools aren’t easy to use and are far too expensive. So we started with a simple goal: build powerful enterprise-level technology to help businesses grow their customer base and revenue.

Since our launch in 2013, we have been improving conversions for small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.

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