HTML Elements

When it comes to increasing conversions on your website, personalizing the user experience (UX) will make or break your success. And by adding a few HTML Element targeting rules, you can take your campaign personalization to the next level.

That’s because personalizing when your campaigns are displayed is one of the best ways to guarantee higher conversions.

OptinMonster’s HTML targeting rules give you 100% control over when, where, and to whom your campaigns appear.

Trigger Campaigns Based on Specific HTML Elements

With OptinMonster’s HTML Element targeting rules, you can create triggers to display a campaign when certain HTML elements are on the page that your visitor is browsing.

But this trigger will also show your campaign if a certain HTML element is added to the page while your visitor is on it. That’s because this trigger is constantly searching your page’s HTML for the element you want to track.

This is hugely important because it allows you to create dynamic triggers that can be used in multiple ways.

Retargeting With HTML Elements for eCommerce

For online store owners, you could build a campaign and create an HTML trigger for product IDs in your eCommerce store. Then, when that product is added to your customer’s shopping cart, OptinMonster will detect the product ID to show your campaign.

This would help:

• Reduce shopping cart abandonment with item-specific recommendations
• Drive more revenue through upselling, cross-selling, and downselling
• Trigger popups at specific points in your site’s content

And much more.

The point is that HTML element triggers give you more freedom to personalize your campaign’s display rules.

Let’s take the first use case, reducing cart abandonment, as an example. In many cases, you could use our Exit-Intent® Technology to stop people from abandoning their cart.

But HTML element triggers take it a step further. Because you can use HTML triggers to show specific products or offers that are related to the actual items in your customer’s cart.

If they had a pair of jeans, for example, and decided to continue shopping (thus leaving their cart), you could bring related products to them. This kind of campaign could look something like this:

Notice that the campaign only makes sense if your customers have a pair of jeans in their cart. With HTML element triggers, you can personalize your campaigns at that level.

And the more personalized you can make your optin campaigns, the higher conversion rates you can expect.

This is just one example of how you can use HTML element triggers to build a stronger connection with your audience and drive more profit.

Ready to get started targeting your audience and boosting conversions? Start your risk-free OptinMonster account today!